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PRZOOM - /newswire/ -
Ludwigshafen, Rhineland-Palatinate, Germany, 2025/01/17 - BASF’s Coatings division announces that BMW Group has selected the premium refinish brands Glasurit and R-M among their preferred paint brands for its aftersales network - BMWGroup.com / BASF-Coatings.com. Frankfurt (BAS)
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• Glasurit® and R-M® among BMW Group’s preferred paint brands for its aftersales network in selected markets;
• Recommendation in more than 50 markets;
• Partnership empowers BMW Group’s dealer network to meet the evolving demands of the market.
This strategic partnership includes 50 markets where BMW Group is not present with its private label. The Glasurit 100 Line AraClass and R-M Agilis Pioneer Series product portfolio are set to reshape the future of body shops worldwide with its commitment to sustainability and high-performance solutions.
BASF Coatings offers BMW and MINI body shops an extensive range of refinish solutions, ensuring process efficiency and the highest product quality. Additional training solutions will equip BMW Group’s body shop painters and owners with the necessary skills to foster a sustainable environment within their operations.
“By partnering with BMW Group, we are excited to contribute to the future of body shop sustainability,” stated Chris Jackman, Director, Global Strategic Account Management at BASF Coatings. “Our premium portfolio Glasurit 100 Line and R-M Agilis stands out for its exceptional performance, achieving less process time compared to standard basecoat lines. Its advanced formulation also significantly reduces material consumption per application. Moreover, our ability to simplify certain 3-stage colors into 2-stage colors further enhances speed and sustainability in the refinish process.”
As the automotive refinish industry continues to evolve, this collaboration between BASF Coatings and BMW Group signifies a shared commitment to innovation, quality, and sustainability in the market.
About BASF’s Coatings division
The Coatings division of BASF is a global expert in the development, production and marketing of innovative and sustainable automotive OEM and refinish coatings, decorative paints as well as applied surface treatments for metal, plastic and glass substrates in a wide range of industries. We create advanced performance solutions and drive performance, design and new applications to meet our partners’ needs all over the world. BASF shares skills, knowledge and resources of interdisciplinary and global teams for the benefit of customers by operating a collaborative network of sites in Europe, North America, South America and Asia Pacific. In 2023, the Coatings division achieved global sales of about €4.4 billion.
Solutions beyond your imagination Coatings by BASF.
About BASF
At BASF (basf.com), we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Around 112,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €68.9 billion in 2023.
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joerg.zumkley[.]basf.com 
