We collaborate with customers and experts from across the globe to share knowledge and insights to elicit positive change in the years to come. As of October 26, Treat Tomorrow (treattomorrow.com) offers all new episodes and a whole new mini-series that is dedicated to food with health benefits, a monumental breakthrough in cacaofruit history. From now, registration for Treat Tomorrow Live on October 26, 2021 is open!
On October 26, Treat Tomorrow Live, a ‘Glocal Customer Gathering’ will take place with all new mini-series and all new episodes. The gathering is part of our journey to shape chocolate indulgence for the decade to come in collaboration with customers and experts.
During Treat Tomorrow Live three mini-series take the stage with topics plant-craft in mini-series The Garden Party, next-gen indulgence in Gen Zest for Life, and food with health benefits in a whole new mini-series Nurturing my Nature.
A monumental cacaofruit breakthrough will be unraveled and joined by renowned medical experts and pioneering brands. A professor explains how our senses impact our brains and taste perception. And experts talk about 3D printing chocolate treats and describe how retailers transform food habits and how dairy free compounds play a role.
New Treat Tomorrow episodes - Barry Callebaut
All new episodes and a whole new mini-series are available on the Treat Tomorrow Website.
All mini-series will be live hosted by an anchor to stimulate the interactivity and discussions.
The 2-hour program starts with an interview with our CEO, Peter Boone.
"With Treat Tomorrow, we aim to shift the dialogue with customers, brands and artisans. We are very pleased to see that over the past few months already 30.000 visitors joined the on demand Treat Tomorrow platform. We’re looking forward to an engaging Treat Tomorrow Live with thousands of customers."
Pablo Perversi, Chief Innovation, Sustainability & Quality Officer and Global Head of Gourmet of the Barry Callebaut Group
With the initiative, we, as the world’s leading manufacturer of high-quality chocolate and cocoa products, intend to foster new and emerging consumer desires addressing climate, social inequality, and personal health concerns.
To carve out the plan for chocolate indulgence, you can register for Treat Tomorrow Live as of today.
Currently the Treat Tomorrow platform has 5 mini-series addressing 5 pressing consumer questions. The library will continue to grow. Each mini-series reflects on the subject from multiple perspectives: macro trends, food & health science, brand case studies, and next-generation consumer applications. Topics include: health, next generation indulgence, plant-based, sustainability and the climate.
About Barry Callebaut Group
With annual sales of about CHF 6.9 billion (EUR 6.4 billion / USD 7.1 billion) in fiscal year 2019/20, the Zurich-based Barry Callebaut Group (barry-callebaut.com) is the world’s leading manufacturer of high-quality chocolate and cocoa products from sourcing and processing cocoa beans to producing the finest chocolates, including chocolate fillings, decorations and compounds. The Group runs more than 60 production facilities worldwide and employs a diverse and dedicated global workforce of more than 12,000 people.
The Barry Callebaut Group serves the entire food industry, from industrial food manufacturers to artisanal and professional users of chocolate, such as chocolatiers, pastry chefs, bakers, hotels, restaurants or caterers. The global brands catering to the specific needs of these Gourmet customers are Callebaut®and Cacao Barry®, Carma®and the decorations specialist Mona Lisa®.
The Barry Callebaut Group is committed to make sustainable chocolate the norm by 2025 to help ensure future supplies of cocoa and improve farmer livelihoods. It supports the Cocoa Horizons Foundation in its goal to shape a sustainable cocoa and chocolate future.