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PRZOOM - /newswire/ -
Dubai, UAE, United Arab Emirates, 2007/05/01 - Franchise Excellence (FranExcel), backed by franchise executives with more than 50 years combined franchise experience, have been chosen to organize the World Franchise Forum, which will take place in Dubai in May 2008.
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Speaking on the appointment, FranExcel Managing Director, Gareth Parry, said, "We are so pleased to have been asked by International Expo-Consults, the orgainsers of the Franchising Middle East Exhibition to organize and run the World Franchise Forum, which will run along side the exhibition, which is now into its 5th year. Dubai is one of the fastest growing and most dynamic cities in the world and where better to stage such a prestigious conference, which will bring together some of the world’s leading franchise exponents.”
Parry added, “The event will take place on the 18-19 May 2008 at the Dubai International Exhibition and Convention Centre and will feature a world-class speaker faculty, as well as interactive workshops to cater for all levels of experience in the franchise industry. The conference will fully complement the exhibition, which offers international franchisors the opportunity to showcase their franchise brands to an audience drawn from across the whole Middle East. Both the conference and the exhibition provide local and regional service providers an unique platform to present their services and products directly to regional franchisees and international franchise companies.”
With the franchise industry already growing at more than 20% per annum, the United Arab Emirates and the rest of the GCC region is a fertile market for franchise companies to expand into. The Forum will highlight the current market landscape, as well as look at all the opportunities that lie ahead, whilst presenting the latest regulatory issues, legal frameworks, sales & marketing opportunities and will give the audience the opportunity to gain direct insight from some of the world’s most successful franchise companies.
The event will be supported by the International Franchise Association and presented by and held under the auspices of the Mohammed Bin Rashid Establishment for Young Business Leaders.
For more information on the World Franchise Forum, please contact: Gareth Parry, Managing Director – T: +971 (0) 4 367 2263, F: +971 (0) 4 367 2651.
About Franchise Excellence
Franchise Excellence (franexcel.com) is headquartered in Dubai and is a global franchise marketing, consultancy and training company, with combined industry knowledge of more than 50 years and branch offices in 6 countries, serving customers in more than 30 markets. Franchise Excellence also conducts franchise infrastructure programs for governments, assists with the drafting of franchise legislation and also helps banks and financial institutions build dedicated franchise departments and systems.
Mohammed Bin Rashid Establishment for Young Business Leaders (sme.ae) was launched on June 12, 2002 and was formed with a vision to nurture the entrepreneurial spirit in Dubai, encourage and facilitate the development of business and entrepreneurial activity among UAE nationals and catalyze the development and growth of a key sector of the economy, the small and medium business sector.
The Establishment’s key activities focus on:
• Creation of new businesses by offering a platform for ideas and financial support;
• Inspiring entrepreneurial spirit among UAE nationals;
• Raising awareness of business opportunities and spreading business knowledge;
• Assisting and supporting enterprises run by UAE nationals through instilling best practice and providing them with market opportunities.
International Expo-Consults LLC. (iecdubai.com) is an internationally recognised and professionally headed trade show management company with an impressive track record of over a decade in the Asia –Pacific region.
IEC is the specialist exhibition arm of the Dubai based Falak Holding - leading Middle East corporate group with international aspirations. Worth over US $5 billion, Falak Holding is a major stakeholder and investor in the gargantuan Sports City – the most ambitious sports project till date in the entire world. Converging diverse business interests across a spectrum of industries, Falak Holding has been instrumental in infusing new business synergies in the entire Middle East region, particularly Dubai.
IEC excels at creating high profile, highly focused business exhibitions and expositions, which serve as highly effective business interfaces for buyers and suppliers from around the world. With a highly impressive track record in exhibition management, spanning well over a decade, IEC has emerged as a specialist in trade show management in the entire Middle East and the North Africa.
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md[.]franexcel.com 
