Based on its recent analysis of the North American connected SMB market, Frost & Sullivan recognizes Ooma, Inc. (ooma.com) with the 2020 North American Competitive Strategy Innovation and Leadership Award. Ooma’s approach of offering a compelling managed alternative to a disparate set of communications and connectivity services addresses many of the pain points of small businesses. The most prominent services in its wide array of innovations for businesses and consumers alike are its small business services and home voice services. For the SMB customer, Ooma’s offerings include Ooma Office, Ooma Connect, and Ooma Wi-Fi. These services stand out in the fragmented Unified Communications-as-a-Service (UCaaS) market due to their highly advanced features.
“Ooma’s suite of solutions helps small businesses manage their critical connectivity services,” said Michael Brandenburg, Senior Industry Analyst. “The type of managed services that Ooma offers to the SMB space has traditionally only been available as more expensive engagements for mid-sized and large enterprises. Ooma is creating its own segment with its managed services strategy, the connected SMB market, and cost-effective communications and network services. Importantly, these services are designed from the ground up to be easy to deploy and consume by non-IT workers.”
A common constraint for SMB and large distributed customers has been the quality of connection. Ooma addressed this with the Ooma Connect, which is designed to complement or replace a customer’s Internet connection. It combines a mix of on-premises hardware and wireless broadband service to ensure high performances and business continuity. Meanwhile, Ooma Wi-Fi builds on both Ooma Office and Ooma Connect to provide a reliable in-building Wi-Fi solution for SMBs. Ooma Wi-Fi has established itself as a cost-effective and enterprise-grade wireless solution for small businesses to access cloud management and integration for Wi-Fi hardware access points and networks.
Ooma Office, Connect, and Wi-Fi services complement each other seamlessly. For example, adding Ooma Connect to an established Ooma Office deployment can improve the quality of calls making the UCaaS solution more resilient to outages. Similarly, Ooma Wi-Fi will enable customers to create a portal for guest access while ensuring that the service prioritizes the business’s voice and collaboration traffic over guest traffic.
“In addition to developing managed services around UCaaS, connectivity, and Wi-Fi services and making them highly complementary, Ooma has ensured they are easy to adopt and budget-friendly. It eliminates several complexities for both IT and non-IT staff by doing away with the need to assemble all of the technology components such as SD-WAN and Wi-Fi gear, UCaaS services and endpoints, and wireless backup services,” noted Brandenburg. “These targeted solutions and strategy set apart Ooma from other UCaaS competitors and position it for greater market expansion.”
A free copy of the Frost & Sullivan report explaining why Ooma received the 2020 North American Competitive Strategy Innovation and Leadership Award is available, with no registration required, online.
Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to successfully execute a strategy that results in stronger market share, competitive brand positioning, and customer satisfaction.
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