The deal with NEO, the esports team featuring the former FIFA world champion “Gorilla”, will see the paysafecard brand featured through an exclusive in-game integration, online and offline, as well as via joint social media, Twitch and YouTube activations. The partnership was initiated by sports marketing agency Weirather Wentzel & Partner (WWP Group).
paysafecard, a market leader in eCash payment solutions and part of the international specialised payment platform Paysafe, enables simple and secure online cash transactions and is available in over 650,000 points of sale across 50 countries. By using a 16-digit paysafecard PIN, customers do not need a bank account or credit card to pay online, keeping their confidential financial data secure and protected. paysafecard has been active in the gaming community since its creation in 2000 and is well known in esports circles and popular with gamers.
Meanwhile, after a successful premiere season with a place among the top 8 teams in the world at the FECWC 2020 (the team world championship of sports simulation FIFA) and a top 4 place in the eChampions League, NEO has set itself up for the new season in a very ambitious way, with strong newcomers. In addition to Gorilla, the team now also includes DFB eNational player "DullenMIKE," the youngest FIFA major champion of all times, who is moving from VfL Wolfsburg to NEO. The line-up is completed by the young up-and-coming talents "Lenny" and "JuliusFGU," one of Germany’s most popular FIFA content creators.
ADDED VALUE FOR THE COMMUNITY THROUGH CREATIVE STORYTELLING
Konstantinos Maragkakis, paysafecard’s esports spokesperson, comments: "paysafecard’s connection to esports has been anchored in our DNA since our company was founded 20 years ago. Our mission is to provide gaming enthusiasts with an eCash payment solution that is as safe and easy to use as cash. Our partnership with NEO, such a young and ambitious team, is an essential part of our strategy and in this case the in-game brand placement will help us further connect with our customers and demonstrate our commitment to esports."
NEO Manager Dan Woods is looking forward to the partnership: "It is a great pleasure to finally present our main partner at the beginning of the new season. The talks with those responsible at paysafecard were very target-oriented and straightforward right from the start. The cooperation will generate much excitement, especially in the digital space. paysafecard is experienced in esports, which makes all of the discussions about content, activations and so on extremely creative. From our side, we are focused on playing a very good sports season with the new line-up and feeding our community on social media with high-quality content. I'm sure that with such a team and such a partner the new season will bring a lot of good things for us!"
Bastian Kroll, Managing Director of WWP-Germany, added: "In our opinion, paysafecard and NEO are the perfect fit. The in-game placement of a brand, which enables simplified payment transactions for in-game purchases, is really powerful. In the past two years we have promoted and expanded the topic of esports in the entire WWP-Group with experts like Ramón Reber. The COVID-19 crisis shows the opportunities this new market offers for partnerships: flexibility and crisis resistance make esports the sport of the future."
paysafecard (paysafecard.com), a market leader in eCash payment solutions, was founded in 2000 and is headquartered in Vienna. paysafecard is part of the international Paysafe Group, which provides a broad portfolio of innovative payment solutions and services. paysafecard offers prepaid and online cash solutions under the brands paysafecard, my paysafecard, paysafecard Mastercard® and Paysafecash.
Available in over 650,000 sales outlets in 50 countries, paysafecard enables simple and secure online transactions with cash. By using a 16-digit paysafecard PIN, customers do not need an account or credit card to pay on the Internet, protecting their confidential financial information. In 2018, paysafecard developed Paysafecash, with which customers can shop online first and then pay securely for their purchases with cash offline at the next payment point. Paysafecash is already available in almost 30 countries. In 2018, paysafecard reached a transaction volume of more than 3 billion euros.
Paysafe Group (Paysafe) (paysafe.com) is a leading specialised payments platform and the UK’s largest privately held payments company. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.
With over 20 years of online payment experience, an annualised transactional volume of over US $98 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 70 payment types in over 40 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.
The name is programme! NEO (followneo.gg) has set out to become one of the best Esports organizations in the world. A home for champions and all who want to become champions. Players and teams that always go to their limits and not only show sporting ambitions, but also live them. Creative content and interaction with the community are at the heart of NEO's social media work. NEO starts into the 2021/2022 season with a maximally ambitious team line-up in the title FIFA. Further games are to follow in the future.
About WWP WEIRATHER-WENZEL & PARTNER (WWP-GROUP)
The WWP Group (wwp-group.com) is one of the leading agencies in sports business with more than 30 years of market experience. In sports marketing, the WWP Group designs and innovates worldwide with and for its clients and partners. With creativity and entrepreneurial spirit, it enables and activates sponsorships, develops sports marketing platforms and advises international brands.
The WWP Group has sport in its DNA: passion and sporting spirit are among its corporate values. Over 100 sports and communication experts at various locations throughout Europe look after the WWP Group's client interests and projects. Since 2013, Mirjam Hummel-Ortner and Philipp Radel have led the WWP Group as CEOs. The WWP Group's premium event is the Hahnenkamm Races in Kitzbühel. Since 1997, WWP has been a marketing partner of the Kitzbühel Ski Club (K.S.C.) and markets this event as the ultimate sponsoring and B2B platform for the winter season. WWP organizes the famous KITZ-RACE-Club, the meeting place for more than 1,000 opinion leaders from business, politics, sports and culture.
Current projects include the activation of ABB as Naming-Right Partner of ABB FIA Formula E, as well as sponsorship activations of bwin with its commitments in soccer (DFB, Borussia Dortmund, St. Pauli, 1. FC Köln and many more), Audi in winter sports and global soccer commitment and Porsche with its entry into Formula E.
NEO AG - Dan Woods; E: contact[.]followneo.gg.
WWP Weirather-Wenzel & Partner (WWP-Group) - Simone Seefried; E: press[.]wwp-group.com.