Capency, a specialist in customer data quality for the French and international markets, and Openbravo, the global cloud-based omnichannel platform vendor for agile and innovative commerce, have announced a strategic collaborative agreement to make Capency’s platform available to Openbravo customers globally.
With this agreement, retailers will benefit from Capency’s data quality capabilities, so enabling them to increase the accuracy of their customer information, thanks to real-time data validations that can be executed on any transaction managed by Openbravo that involves customer data like postal addresses, emails and phone numbers, in components such as the Openbravo POS, Openbravo OMS or Openbravo WMS.
In the case of the stores, this will help to dramatically reduce the time required to enter customer data on any physical terminal running Openbravo, such as desktop terminals, mobile devices or self-checkout terminals. In the age of the hyper-demanding consumer, accurate customer data information is crucial to ensure more personalized experiences and to avoid any mistake when communicating with customers or when delivering products.
“The future of retailing increasingly hinges on personalization so it is more important than ever that the data retailers have on customers is accurate. With more consumers also opting for home delivery options, it’s clear that information like postal addresses must be more accurate than ever. Thanks to our accord with Capency, Openbravo clients can manage standardized customer data more quickly and in the case of the stores, verify its accuracy in real time directly on terminals running our POS solution”, says Bruno Menteaux, General Manager for France & Northern Europe at Openbravo.
Capency’s technologies speed up the process of collecting customer data by between 60% and 80%, which is particularly important in improving the customer experience in physical stores, as it reduces the time required to register customers and so increases the number who opt in for a loyalty card, for example.
Capency offers a range of solutions for verifying email and phone numbers, standardizing postal addresses, and helping with the entry of civil status, first and last names.
By improving the quality of the customer data collected, Capency boosts the effectiveness of marketing campaigns with an increase in deliverability rates of emails by 8.9% and traditional mail by 7.3%.
“Capency and Openbravo have already worked together on projects to integrate our modules for Openbravo customers, so it was a natural evolution for us to expand the relationship and, in particularly, to leverage Openbravo’s growing presence in retail sector, particularly in the French market”, says Maxime Delisposti, CEO at Capency.
During its 13 years of existence, Capency (capency.com) has grown to become a key player in the customer data quality market in France and internationally by offering a portfolio of solutions that cover the complete lifecycle of customer data including preventative solutions for fast, error-free entry of customers details in real time, and curative solutions that improve the durability of customer databases.Capency technology is used by 39,000 stores in more than 150 countries and has been adopted by prestigious brands such as LVMH, Maisons du monde, Petit Bateau, Galerie Lafayette, E-Leclerc and Auchan.
Openbravo (openbravo.com) offers the cloud-based omnichannel software platform of choice by retail and restaurant chains seeking to accelerate innovation and omnichannel execution. Its flexible technology allows to achieve greater agility and innovation, with lower IT costs, for more differentiated and personalized customer experiences across all channels, through key capabilities such as a mobile POS, CRM & Clienteling, an OMS engine, price and discount management, mobile inventory or connectors with leading ERP systems, eCommerce or payment platforms for effective end-to-end omnichannel execution. Leading international brands such as BUT, Rubaiyat, Decathlon, Caroll, Sharaf DG and Toys “R” Us Iberia prefer Openbravo, which today counts over 18,000 back office users and 60,000 point of sale terminals using its solutions.