Bitdefender, a leading global cybersecurity company protecting over 500 million systems worldwide, is pleased to announce that CRN®, a brand of The Channel Company, has named four elite Bitdefender professionals to its esteemed 2020 Women of the Channel list.
Recognizing the unique strengths, vision and achievements of a select group of women, this prestigious annual list acknowledges channel leaders who are blazing a trail for future generations. These women come from all areas of the IT ecosystem, including technology vendors, distributors, solution providers and other IT organizations.
The CRN®editorial team selects the honorees to celebrate a list of exceptional women acclaimed for their contributions to channel advocacy, growth and thought leadership, and their dedication to the IT channel.
“CRN’s 2020 Women of the Channel list recognizes an accomplished group of influential women leaders whose strategic vision and unique achievements accelerate channel growth through cultivated partnerships, innovative thought leadership, and unwavering dedication to the IT channel,” said Bob Skelley, CEO of The Channel Company. “We are proud to honor them for their accomplishments and contributions to driving channel success.”
This year’s award recognize Raluca Avram, Bitdefender’s Senior Manager of the Worldwide Partner Program, as well as Cristina Vasilescu, Senior Manager of Bitdefender’s EMEA and ANZ Field & Channel Marketing, Paula Enache, Manager of Bitdefender’s WW Digital Partner Program, and Andrada Georgescu, Manager of Bitdefender’s WW Partner Program Development.
“It’s an honor to earn this new recognition from CRN, as well as being named 2020 Channel Chief, earlier this year” said Avram. “It is, after all, a combination of vision, teamwork and dedication. My main focus in 2019 was to support our partners with dedicated programs and, together with my team, to put in place new tools to grow their revenue stream. In 2020 my focus will be to improve partners' digital journey with Bitdefender so as to respond better to their core business needs. Part of this wide-ranging project is expanding the adoption and usage of the channel marketing automation tool, a new lead generation program, available to all our partners. 2020 is the year of the digital focus and closer partnerships.”
Vasilescu added that,“For me, personally, being part of such a prestigious list, is pushing me to raise the bar even higher. Bitdefender is a channel-focused company and our dedication to increasing the value we offer our partners is a key objective. Together with my Field& Channel Marketing colleagues, we will continue to invest in our channel ecosystem, in making sure that our partners have access to all the benefits we offer, from a marketing perspective, and that they are positioned as the top focus for our marketing plans.”
“The Women of the Channel award testifies to the key role played by the implementation, launch, continuous development and promotion of the Partner Marketing Platform as a great benefit for helping our channel partners manage the entire marketing funnel with ease,” said Enache. “It has proven its tremendous advantage in helping our channel partners get more effective and timely marketing support for generating leads with the final goal of increasing their revenue with Bitdefender.”
Georgescu, who feels “honored” to receive for the 2nd year in a row the award, said that “One of my goals for 2019 was to find the best partnering benefits and encompass them in our newly revamped MSP Program. For 2020, I’m focusing on the partner enablement journey to make our partners confident that working with us in our portal is as easy as possible. In a fast-changing landscape, offering our partners access to knowledge and continuous enablement will help them stay ahead of competition and achieve business success.”
The 2020 Women of the Channel list will be featured in CRN® Magazine on June 8 and online at CRN.com/WOTC.
Bitdefender (bitdefender.com) is a global cybersecurity leader protecting over 500 million systems in more than 150 countries. Since 2001, Bitdefender innovation has consistently delivered award-winning security products and threat intelligence for the smart connected home, mobile users, modern businesses and their networks, devices, data centers and Cloud infrastructure. Today, Bitdefender and its Labs is also the provider vendor of choice, embedded in over 38% of the world’s security solutions. Recognized by industry, respected by vendors and evangelized by customers, Bitdefender is the cybersecurity company you can trust and rely on.
About The Channel Company
The Channel Company (thechannelco.com) enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.
Copyright ©2020. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.
The Channel Company Contact: Jennifer Hogan