Athena Retail and Inventory Management assisted with the project at GDA.
GDA operates throughout brands like Futura, Pick up, Conviene for grocery retail and Talento for the HoReCa channel. Its network includes 120 point of sale locations that are distributed in seven regions in South Italy. Though each brand caters to a very specific segment of customers, all are characterized by the high standard of product quality, choice and customer service. GDA’s mission is to satisfy consumers’ and professional customers’ needs by providing a high-quality and competitive assortment service. GDA is part of Orizzonti Holding, which aggregates different brands in the retail and food processing industry.
“Innovation and technology are key enablers for us to always anticipate shopper demand and deliver the right assortments to customers in all of our store formats,” said Valerio Di Carlo, general manager, GDA. “As a company, we strongly focus on constantly innovating and improving our processes to better serve our customers, by understanding and keeping in mind the specific local needs, while leveraging a global and integrated approach in the way we manage stocks and categories. We are delighted with the results of our collaboration with Blue Yonder, as well as Athena Retail and Inventory Management. We have a world-class solution in place that is matched by the unique knowledge of local partners.”
With a goal of increasing profitability and reducing costs paired with a commitment to guarantying the best assortments based on customers’ preferred point of sales, GDA chose Blue Yonder for its retail supply chain transformation. Working with Blue Yonder, Athena Retail and Inventory Management, GDA developed a multi-format distribution model through integration between local stores and its global distribution network to provide a complete and dynamic assortment strategy, capable of addressing customers’ needs by taking into account shopper demand and buying habits. This led to a successful, end-to-end category management strategy that has helped GDA achieve profit and merchandising objectives through optimal inventory and service levels.
Since deploying Blue Yonder, GDA has:
• Reduced and optimized inventory;
• Gained analytics-driven insights about shopper behaviors at both macro- and local-levels;
• Created localized, actionable, space-aware assortment plans for more profitable growth.
“We’re happy to support GDA in their mission to achieve a customer-centric approach to merchandise planning, through integrated category management and warehouse replenishment solutions,” said Johan Reventberg, president, EMEA, Blue Yonder. “GDA can now produce optimal assortments and space plans for each store, while planning and executing promotions that are based on shoppers’ buying habits yielding higher rates of customer satisfaction and increased category sales goals and profitability.”
GDA (gdaspa.com) operates in the retail and wholesale distribution industry for more than 50 years. Its network includes 120 point of sale locations, for a total area of 90 thousand square meters, that are distributed in seven regions in South Italy with different formats (super and hyper markets, proximity stores, Cash & Carry). The company’s logistics hub is located in Polla, in the province of Salerno, with 43,000 meters of space to handle storage, handling and freight transport operational activities. Thanks to its logistics platform, GDA can operate as a third party and offer assortment, warehouse and distribution services to local and global customers.
About Blue Yonder, Inc.
Blue Yonder, Inc. (formerly JDA Software, Inc.) (blueyonder.com) provides seamless, friction-free commerce, empowering every organization and person on the planet to fulfill their potential. Blue Yonder’s machine learning-driven digital fulfillment platform enables clients to deliver to their customers when, how and where they want it. Applying over 35 years of domain expertise, contextual intelligence and data science, Blue Yonder is helping more than 3,000 of the world’s leading manufacturers, retailers and logistics companies create more autonomous, sustainable and profitable operations.
“Blue Yonder” is a trademark or registered trademark of Blue Yonder Group, Inc. Any trade, product or service name referenced in this document using the name “Blue Yonder” is a trademark and/or property of Blue Yonder Group, Inc.