Based on its recent analysis of the global lecture capture solutions (LCS) market, Frost & Sullivan recognizes TechSmith with the 2019 Global Market Leadership Award for dominating the LCS market with 17.3 percent of total share, up from 10.7 percent in 2016. TechSmith’s wide range of easy-to-use products across desktop, mobile, and cloud deployments are ideal for end users looking to make the teaching process more effective. TechSmith seamlessly integrates analytics within its LCS tools, empowering instructors to measure student engagement and comprehension as well as to identify at-risk students to begin proactive intervension.
“While TechSmith is a leader in the screen capture, screen recording, and video editing market, it also has strong footing in the academic LCS segment, with 200 of the top universities in the United States counted as loyal customers. Its products are also used by universities, community colleges, and vocational schools in 193 countries,” said Deviki Gupta, industry analyst. “One of the biggest drivers of this growth is TechSmith Relay, its academic video recording and hosting software, which has evolved from a desktop-based solution to a cloud-based and mobile solution. Significantly, the product has experienced a 92 percent year-over-year cloud revenue growth in 2018, from 25 percent in 2017.”
A major challenge universities face is the rise in student dropout rates, which directly impacts their bottom line. This, coupled with low funding, makes it difficult for universities to provide an educational experience that addresses the anytime-anywhere learning needs of today’s tech-savvy students. TechSmith addresses this issue by leveraging student learning analytics. Utilizing TechSmith’s student analytics, it is possible to identify which students watch the video lectures and determine their level of engagement. It allows educational institutions to design courses to boost effectiveness, cut costs, and improve learning outcomes.
Another impressive solution is TechSmith Fuse, a free mobile app used to record and send distance learning students video messages that remind them about assignment deadlines, emphasize important course information, and offer encouragement before exams. This app helps build rapport between faculty and students to improve course engagement. Furthermore, for the professional development of instructors, TechSmith has created informational guides, more than 250 online tutorials, and in-person training sessions offered at the customer’s institution.
“TechSmith offers TechSmith Academy a no-cost online resource for learning to create better videos. The technical support team has written more than 1,300 articles that offer tips on how to use products creatively in the classroom and solve technical or user-generated issues,” noted Deviki Gupta. “TechSmith’s wide range of support services extend to newer and older versions of its software, enhancing its value propisition and building loyalty among its vast customer base.”
Each year, Frost & Sullivan bestows this award upon the company that demonstrates excellence in growth and customer value. Attaining loyal customers who became brand advocates allows the company to grow and achieve a market leadership position. By committing to the customer at each stage of the buying cycle and continuing to nurture the relationship, this Award recognizes a company’s increased market share over time.
Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.
TechSmith (techsmith.com) creates software that helps anyone share their expertise visually. We specialize in helping first- time creators make content for workplace knowledge sharing, software training, customer onboarding, and educational videos. TechSmith’s flagship screen capture products, Snagit and Camtasia, have been market leaders for over 25 years, and have been used to create billions of images and videos by more than 50 million users across 193 countries.
About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Contact us: Start the discussion.