PRZOOM - /newswire/ -
New York, NY, United States, 2019/01/25 - Sportradar’s powerful data, coupled with Arkadium’s expertise in gamification and user engagement, deepens contextual and interactive storytelling for sports fans - Sportradar.com / Arkadium.com.
Sportradar, the global leader in analyzing and leveraging the power of sports data and Arkadium, the company innovating visual, interactive content for more than 500 of the world’s leading publishers and brands, today announced a multi-year exclusive partnership designed to revolutionize the way that fans interact with sports data online. The partnership, which marries Sportradar’s worldwide real-time sports data, with Arkadium’s interactive AI product, InHabit, will for the first time deliver AI-powered visualizations of sports data to millions of fans and bettors around the world.
“Sportradar is obsessed with enhancing the fan experience and we are continually striving to create engaging and unique products that offer the best solutions for publishers and broadcasters to monetize,” said Jonathan Earle, Customer Director, Sports Media, Sportradar. “The way in which sports fans are consuming content has dramatically changed and fans are looking for more interactive, visual stories to help keep them informed of the latest sports news. Partnering with Arkadium will help us to lead the next generation of sports engagement.”
Arkadium’s InHabit delivers unprecedented audience engagement at scale. Currently reaching 70M US-based sports fans monthly, its patent-pending technology reads any article and automatically inserts a relevant interactive editorial unit that engages the reader and extends the article it appears on.
“Our partnership represents the future of sports marketing,” said Kenny Rosenblatt, President & Co-Founder, Arkadium,“one where fans are deeply engaging with the players and teams they love, while providing publishers and advertisers the time, attention and relevant audiences that they’re looking for.”
Sportradar has an exclusive agreement with Arkadium to create factives for English Premier League matches and UEFA Champions League matches in a number of languages. Additional sports included are NBA, NFL, MLB and NCAA Football and Basketball.
Sportradar is the leading global provider of sports data intelligence. The nexus between sports and entertainment, the company serves leagues, news media, consumer platforms and sports betting operators with deep insights and a suite of strategic solutions to help grow their businesses. Sportradar is the trusted partner of more than 1,000 companies in over 80 countries and serves as the official partner of the NBA, NFL, NHL and NASCAR as well as FIFA and UEFA. It is also the only provider entrusted to work with the US sports leagues in an official capacity to distribute sports data (NBA and NHL) and AV rights (MLB) around the world for betting purposes. The company monitors and delivers insights from more than 400,000 matches annually across 60 sports categories, having developed the industry’s most proficient software while setting new standards for speed and accuracy. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven ecosystem that is fair to partners, players and fans.
Arkadium (arkadium.com) is a founder-led interactive content company helping over 500 of the world’s top publishers and brands maximize audience engagement online. Our unique combination of AI, gamification and content helps publishers increase on-site audience engagement, retention and revenue, while helping brands build deeper connections with consumers. Partners include USA Today, Tribune, CNN, The Washington Post, MSN and the NBA. Arkadium is headquartered in New York City with an additional office in Russia.