PRZOOM - /newswire/ - Houston, TX, United States, 2017/08/04 - PROS has expanded its modern commerce solutions into the travel industry by acquiring Vayant Travel Technologies, a privately-held company in Bulgaria - Vayant.com / Pros.com. NYSE: PRO

The all-cash transaction is worth $35 million, according to the company.

Vayant (vayant.com), a cloud software company, provides advanced shopping, merchandising and other travel solutions.

PROS’ intention regarding the buy is to further its modern commerce innovation for the travel industry.

“Together with Vayant, PROS cloud solutions will enable airlines to maintain and leverage the integrity of their revenue management strategies and add powerful new modern commerce experiences for passengers,” said PROS Chief Technology Officer Rob Reiner.

“With Vayant, we see an opportunity to deliver tremendous value to the travel industry with a robust and complete offer optimization solution. We are excited to welcome a team that shares our culture and our passion for innovation and customer success.”

“PROS shares our vision for the travel technology landscape,” said Vayant CEO Eric Dumas.

“The combination of Vayant’s shopping, pricing and merchandising with PROS revenue management and real-time availability solutions provides extraordinary value to our customers and partners.”

“Bringing together the complementary travel expertise of our two companies provides a further synergy to support the ongoing changes of the travel industry and opens positive opportunities to Vayant employees. We are honored to become part of the PROS family.”

About PROS

PROS Holdings, Inc. (pros.com) is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions.

Agency / Source: SignalDemand, Inc. | PROS, Inc.

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