Frost & Sullivan’s survey of 353 US automotive technicians has again concluded that Interstate Batteries remains the overall best brand. With 46% choosing it as the best battery, Interstate Batteries has remained the industry leader every year since 2007, with at least 45% of automotive technicians choosing it as the overall best brand. In contrast, the nearest competitor has never garnered more than 12% of the votes.
“Almost 74% of technicians in shops that primarily install Interstate Batteries’ products rate it the best brand,” said Frost & Sullivan Program Manager Stephen Spivey. “This combination of top ‘overall best’ rating and strong leadership index score has earned the company the highest Product Leadership Index score, normalized to 10.0, while its competitors have all polled critically low votes.”
As Interstate Batteries has exceptional brand equity, even technicians that work at shops that do not install its products know that it is the industry’s most formidable brand. In fact, 9% of technicians who do not primarily install Interstate Batteries selected it as the overall best.
“In a comparison of technicians’ evaluations of Interstate Batteries and the nearest competitor on 16 specific points, the former leads on most points and is particularly strong on quality, brand reputation, and accuracy of order filling,” noted Spivey.
The technicians who rate Interstate Batteries the best often cited its product longevity and ability to hold a charge. The other popular benefits were the wide variety of options, nationwide warranty, efficient delivery, and outstanding customer service.
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About Interstate Batteries
Since its beginnings in 1952, Interstate Batteries (interstatebatteries.com) has grown to be the #1 automotive replacement battery brand in the United States. Today, Interstate Batteries has nearly 300 distributors that serve 200,000 retail outlets. While its business started with automotive batteries, Interstate Batteries has expanded to offer batteries for a variety of portable products --from smartphones and laptops to cordless tools, and lawnmowers along with industrial uses, such as backup power for hospitals and motive power for forklifts.
Interstate Batteries’ products are considered the “overall best” for two main reasons: best quality battery and battery maintenance. Because batteries are perishable products, Interstate Batteries provides the necessary maintenance through its 300 distributors and 1,000 route sales managers, who visit their dealers about every two weeks to check their batteries on shelves, see if they need to be replaced, and restock sold batteries. This hands-on approach is essential to ensure that all of Interstate Batteries’ products are fresh.
While quality and maintenance appear to be the backbone of Interstate Batteries’ success, the company’s belief system also plays a major role. The company’s mission is to glorify God through its business and to treat others as they would want to be treated. In doing so, they have built a company that honors consumers. Specifically, regarding future consumers, Interstate Batteries recycles more batteries than it sells, helping our environment support future generations of automotive battery consumers.
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