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Nautilus Mineral Waters of America, Inc., a company engaged in the development and marketing ofproprietary, all-natural nutraceutical beverages, announced today that it has partnered with the Growth Capital Group for the United States launch of it’s new heart-healthy cholesterol reducing Heart Start™ Water, which is a refreshing and invigorating mineralized water made from natural spring water and calcium-3-phytosterol. Calcium-3-phytosterol is a proprietary, patent-pending water soluble calcium rich nutraceutical ingredient incorporating the proven medical benefits of cholesterol-lowering plant sterols.
Heart Start Water website also provides medical information on how you can protect yourself and loved ones from cardiovascular disease. In addition, you can play the television interview with Dr. Joe Keenan M.D., Professor at the University of Minnesota Department of Food Sciences and Nutrition, Family Practice and Community Health with a research specialty in nutritional intervention for the prevention of cardiovascular disease.
“Numerous health authorities and independent researchers have reviewed the data of numerous clinical studies and have concluded that dietary intake of plant sterols is effective in lowering LDL cholesterol.” says Richard H. Davis, President of Beverage Marketing USA, Inc., “Heart Start Water may play an important role in preventing the build up of bad cholesterol on your arteries for individuals who may be at risk for heart disease, the number one preventable killer in the United States.” said Davis.
Upon review of existing evidence, the FDA concluded that “there is significant scientific agreement that plant sterols/stanols reduce total and LDL cholesterol levels.” The FDA authorized a health claim describing the relationship between dietary intake of plant sterols and reduced risk of heart disease. That health claim states that “Foods containing at least 0.65 grams per serving of plant sterol esters, eaten twice a day with meals for a daily total intake of at least 1.3 grams, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.” In a recent study; researchers at the University of California, Davis, gave study subjects 1 gram of plant sterols twice daily for an eight-week period. Subjects included both men and women, with normal and borderline high total cholesterol. Total cholesterol was reduced by approximately 8 percent and LDL-C fell by almost 13 percent. Heart Start Water (heartstartwater.com) is packaged in 20-ounce wide-mouth sports drink bottles, it’s tag line says; “Give Your Heart A Fresh Start!”. In addition, the label sports a bright red designer heart logo and health statement in bold red on white graphics; “PROVEN TO HELP REDUCE CHOLESTEROL”.
“Expanding our healthy beverage portfolio is an important strategic priority for Growth Capital Group, and we believe that health conscious consumers will buy Heart Start Water in a heart-beat!” said Gary Nelson, president and chief executive officer, Growth Capital Group. “Everybody drinks bottled water, so why not lower your cholesterol and reduce your risk of heart disease all at the same time.” said Nelson.
Plant sterols are clinically shown to lower cholesterol as a part of a heart-healthy diet*
Nautilus Mineral Waters of America, Inc., is engaged in the private label bottled water industry. Their product brands are both licensed and developed in-house, for private label store brands or co-brands which are bottled at strategic locations throughout the United States, Canada and Europe.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
* Please consult your physician or registered dietitian for the best overall health plan, and ask how products with plant sterols can reduce your cholesterol.
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