PRZOOM - /newswire/ -
Ta'xbiex, Southeastern Malta, Malta, 2016/06/01 - 1Click Games has created its own retention automation platform, which soon will be available to all 1Click Games' clients - 1ClickGames.com.
An international supplier of white label solutions for the iGaming industry, 1Click Games, has added unique marketing system to its 1Click CRM platform.
1Click Marketing is a system that automates all marketing operation, starting from bonus campaign configuration and promotional content management up to delivery via email, SMS and both Desktop and Mobile sites. It tracks behavior and forecasts activity of every customer. Because of the full automation it significantly reduces time spent on promotional planning yet uses personified approach to each customer based on customer’s previous activity patterns.
Maxim Terehovich, CEO at 1Click Games, says: “We are living in automation era. However, personal approach is very important and most of the automated platforms are forgetting that customers are people, not just numbers. Keeping all that in mind, we have designed 1Click Marketing, an automated marketing system that almost without additional human effort adjusts itself to customers’ changing needs and any new industry tendencies.”
VIP Stakes will be the first online casino that will start using 1Click Marketing.
About 1Click Games
1Click Games (1clickgames.com) is a supplier of premium white-label solutions for both iGaming startups as well as existing operators worldwide. 1Click Games focuses on fast integration, ensuring rapid and cost-effective time to market for all partners. Operators are provided a full suite of top iGaming products including casino, sportsbook, lottery and live casino, all deployed under unified management platform, as well as services like sublicensing, branding, etc. 1Click Games was founded in 2013 and coordinates its multiple software developing centers across Europe from its head office in Malta.