PRZOOM - /newswire/ - Paris, Ile-de-France, France, 2016/05/18 - Morpho (Safran) announced that its subsidiary AirTag has won an award as the IT (information technology) Supplier of the Year from the quick-service restaurant chain KFC UK and Ireland for its Mobile-based Loyalty App - AirTag.com / Morpho.com. PAR: SAF | SAFRAN

Morpho (Safran), the world leader in identity and security solutions, announced today that its subsidiary AirTag (airtag.com) has won an award as the IT (information technology) Supplier of the Year from the quick-service restaurant chain KFC UK and Ireland for its Mobile-based Loyalty App.

"We're delighted to present our IT Supplier of the Year award to AirTag, which has delivered innovative digital technologies allowing us to interact with our customers in ways we have never done before. In particular, the launch of the KFC Colonel's Club loyalty program has contributed to greater customer loyalty and increased traffic in our restaurants."
Brad Scheiner, IT Director for KFC UK and Ireland

"We're delighted with the success of this loyalty program in the United Kingdom," said Olivier Méaux, head of Morpho's Digital Security and Authentication division. "The program is now deployed in over 800 restaurants, enabling customers to download loyalty cards on a mobile app. Nearly one million customer accounts have been created as part of KFC's Colonel's Club loyalty program."

Agency / Source: Safran Group

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