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In line with its commitment to delivering customer growth through insight and innovation, Smurfit Kappa (smurfitkappa.com) one of the world’s leading packaging companies earlier this week brought together industry experts for an interactive panel discussion around “Unlocking the hidden value in pharmaceutical supply chains”.
Part of a dedicated focus on supporting pharmaceutical supply chain professionals, the webinar provided an exclusive opportunity to leverage Smurfit Kappa’s insights based on working with over 1,200 pharmaceutical supply chains. Jason Peckham, Smurfit Kappa’s UK Market Director, delivered the event alongside John Morgan, Director in Deloitte’s UK Strategy & Operations Consulting Practice, and Andy Brophy, Lean Innovation coach and author of the Financial Times Guide to Lean.
The webinar looked at the key opportunities for pharmaceuticals to unlock supply chain value in 2016; what action the industry’s leaders are taking to capitalise on these opportunities; and practical measures that companies can take to unlock the latent value in their supply chains.
“Supply chains are emerging as the competitive battleground of the future,” said Jason Peckham. “At Smurfit Kappa we are uniquely positioned to support our customers and the wider industry in making the right improvements to improve efficiency, drive quality and minimise risk.
“At the core of the challenge is prioritising the areas within the supply chain that will deliver the biggest improvements. This is why we have introduced our bespoke Smurfit Kappa PharmaScan* service to help customers review the full lifecycle of packaging processes, see things from a new perspective and help them identify innovative packaging solutions which will deliver results. This service reflects our market-driven approach to innovation focused on helping our customers solve their unique challenges.”
Key themes emerging from the webinar included:
• The need to change internal misconceptions about the value of supply chains and move the discussion to how the supply chain can drive competitive advantage and be a true differentiator;
• The importance of shifting mindsets from inside-out to outside-in building relationships between Supply Chain, Research & Development and Commercial that are jointly focused on fulfilling customer/patient outcomes in a safe, efficient and scalable manner moving away from a ‘one-size-fits-all’ supply chain approach;
• Delivering a step-change improvement in developing “the supply chain talent of the future”, improving competencies in order to drive high value activities and make consistently sound decisions.
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