PRZOOM - /newswire/ - New York, NY, United States, 2015/12/16 - Confirmit Genius™ recognized for its innovative text and social analytics capabilities - Confirmit.com.

Confirmit, the leading global solutions provider for Customer Experience, Voice of the Employee and Market Research, announced today that TMC, a global, integrated media company, has named Confirmit Genius™ a winner of the 2015 Customer Experience Innovation Award presented by TMC’s CUSTOMER magazine.

The 2015 Customer Experience Innovation Award recognizes best-in-class companies setting the standard in delivering exceptional customer experiences, and based on positive customer and prospect feedback, Confirmit Genius does exactly that. Confirmit Genius is a text and social analytics solution that finds hidden insights in large volumes of free-form text.

“We recognize how difficult it is for organizations to gain insight from the massive volumes of feedback and content they gather,” explains Terry Lawlor, EVP of Product Management at Confirmit. “With Confirmit Genius our customers are able to integrate their social media feeds in addition to other information captured in Confirmit Horizons into Confirmit SmartHub™, the industry’s first real customer engagement hub. With all of this data at their fingertips, they’re empowered to make informed and strategic business decisions.”

Confirmit Genius uses advanced statistical techniques to assign categories and determine the sentiment by category for all types of unstructured text, including verbatim survey responses, social media feedback, web analytics, call center records, CRM data and more. Two editions of the product are available: Confirmit Genius Text Analytics, which provides categorization and sentiment analysis for free-form text; and Confirmit Genius Social Analytics which captures social media feeds, online media feeds, forum comments, blogs and more, and provides a powerful environment for analyzing this data.

“Congratulations to Confirmit for receiving a 2015 Customer Experience Innovation Award. Confirmit Genius has been selected for enhancing the customer experience and improving business relationships,” said Rich Tehrani, CEO, TMC. “We’re pleased to recognize this achievement.”

Agency / Source: Confirmit

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