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Artesian Productions, a producer and promoter of Soul Cafe and Eclectic Rhythms live weekly music showcases, is bridging live performances with online video embedded with SMS text messaging to promote independent artists and reward their fans. During the live performances audience members are able text keywords presented by the host &/or displayed on screen to win offers from businesses supporting the artists. Fans not in attendance can view segments of the show online at YouAspire.com and text the keywords embedded in the videos for free products, music and VIP access to weekly Artesian showcases. The videos also give people additional contact information i.e. artists’ myspace pages.
The new media channels are managed by Aspire Digital Networks, a division of XtraMedium Communications LLC created to promote the brands of independent artists and businesses locally at live showcases, regionally on public digital displays of its network partners and worldwide at youaspire.com. XtraMedium offers a strategy of digital distribution and cross-branded programming to both mom & pop retailers and global brands to develop new media marketing initiatives that bridge traditional and new media.
The partnership furthers XtraMedium’s strategy of enabling brands to engage, empower and connect targeted consumers with culturally relevant entertainment content and unique experiences across new media and traditional platforms.
"Our digital approach demonstrates the kind of innovation and creativity required to identify, reach, and measure these new media outlets.," said Steven C. Philpott, CEO, XtraMedium Communications LLC. "Artesian Productions has the produced their high-caliber showcases locally for some time. We give them the channels to harness our collective reach and deliver fresh entertainment content across any and every display screen, cell phone, and website on our network."
"We're all about connecting the elusive social networks with the appropriate content and brands via media that spans venues, online, and wireless," said Steven Johnson, GM Artesian Production. "This approach deepens our audience connections with independent artists, placing content in communities locally and around the world."
Through the combination of YouAspire.com and its affilated networks partners Merit MegaTouch and Rowe Jukebox company, the XtraMedium network experienced more than 6 billion unique touches in 2006. The company has made solid moves in promoting indie content through it websites, affiliated public display network, SMS text messaging product set.
About Artesian Productions and XtraMedium Communications, LLC
Artesian Production is based in Chicago and currently produces 60+ live programs in Chicago with a roster of over 40 independent artists. The organization is dedicated to delivering premium live music communities via live venues and online. New showcase segments are available weekly at YouAspire.com. Aspire Digital Networks also has made its content readily available for download to own through artists’ sites via YouTube, Myspace.com, and AOL.
XtraMedium Communications (xtra-medium.com) is a new media entertainment advertising company designed to place respected brands in focused demographics. Engaging its audiences through live shows and digital platforms. XtraMedium reaches its consumers anytime anywhere. XtraMedium Communications is a Project Proteus company - Businesses leveraging digital technology for wealth creation in Urban America. As a Participant in Proteus, XtraMedium sets aside a percentage of entertainment and advertising sales to cull $4.6 million for each of its target urban areas. XtraMedium enables content placement in neighborhood locations, places of leisure, and anywhere throughout its value-linked network.
More information about XtraMedium and its partners is available online.
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steven[.]xtra-medium.com 
