PRZOOM - /newswire/ - Munich, Germany, 2015/05/27 - Adblock Plus automatically removes all ads, tracking and other annoyances from websites. With over 150 million downloads it is the most popular Firefox add-on and recently was ported to Google Chrome as well - AdBlockPlus.org.

We want [Eyeo GmbH] to make the Internet better for everyone. Purging bad ads is a good start.

The free browser extension for Firefox and Chrome allows defining filters that determine what a website is permitted to load, as well as provide a way to collapse unwanted sections of a web page (element hiding). People who don't have the knowledge or the time to create their own filters can choose from over fifty existing subscriptions that have been prepared by members of the Adblock Plus community and are constantly being updated.

• Adblock Plus is Most downloaded web browser app;
• Reached 40 million active users in 2013;
• About.com Readers Choice Award Winner 2011;
• Linux New Media award for the Best Open Source Firefox Extension 2010;
• Member of the PC World 100 Best Products list 2007.

As readers of the company blog will remember, just a month ago a group of (gigantic) German publishers took us to court in Hamburg because they thought ad blocking should be outlawed. Well, a second group of giants, this time from TV, came to Munich with similar complaints. The difference is that the Munich case was a little more complicated. The publishers who sued us this time also attacked our Acceptable Ads initiative.

The reaction of the court was just the same though: ad blocking is just fine.

For those of you interested in the details, here’s a quick rundown of the facts:

The plaintiffs (the parties that sued us) are Pro 7/Sat 1 and RTL Interactive. These companies are large television broadcasters with many websites. The defendant is Eyeo GmbH (the company that administers Adblock Plus).

The lawsuit charged that users should not be allowed to block ads on their sites, and that we should not be allowed to offer our Acceptable Ads initiative.

The Munich judge ruled against the plaintiffs and in favor of Adblock Plus, upholding the right of Adblock Plus users everywhere to continue to block annoying ads and protect their privacy, as well as our right to continue to encourage better ads through our Acceptable Ads initiative.

Hairy lawsuits aside, now it’s time for us to concentrate on more important things like our new Adblock Browser. It’s also time to again invite publishers and advertisers to help us make nonintrusive ads that users accept.

As usual, you know where to find us.

Agency / Source: AdBlockPlus | Eyeo GmbH

Availability: All Regions (Including Int'l)

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

Distribution / Indexing: [+]  / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]