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Cision, a leading provider of PR, social software and insight services, today announced that it acquired Gorkana Group Limited, a top U.K.-based media intelligence and data insights service provider, through its parent, Discovery Group Holdings Limited. This announcement comes on the heels of Cision’s recent combination with Vocus and its acquisition of Visible Technologies.
“The future of PR is here,” said Cision Chief Executive Officer Peter Granat. “Our acquisition of Gorkana is the next step toward achieving Cision’s mission to be a global leader in PR and social software with the most advanced and comprehensive suite of solutions and services in the market.”
Gorkana strengthens Cision’s offering to PR professionals while also better serving the international journalist community. Throughout the entire communication spectrum from influencer discovery to engagement and campaign analysis Cision offers solutions that serve the needs of communication professionals and members of the media.
Gorkana Chief Executive Officer Jeremy Thompson will join the Cision executive management team as EMEA Managing Director.
“Cision shares our commitment to providing the best possible service to PR professionals, journalists and members of the media,” explained Thompson. “Joining forces allows us to better serve our existing customers while also enhancing our ability to rapidly expand into new international markets.”
The Gorkana brand will remain, and all customers will continue to have access to the My Gorkana portal and services. With this combination, customers will begin to see additional enhancements and functionality to the offerings, as the companies combine the best of all features across Cision’s portfolio of products, including CisionPoint, My Gorkana, Vocus PR Suite and Visible Intelligence.
“When Cision and Vocus combined, we emphasized that customers would benefit from our commitment to invest in innovations,” explained Granat. “The acquisition of Gorkana is a prime example of this steadfast commitment, and our desire to provide innovative products and services to communication, social and content marketing professionals.”
About Cision
Cision (cision.com) is a leading provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform. Communication professionals use Cision to access one of the world’s largest pitchable media and blogger databases, distribute press releases, manage influencer outreach, measure social media activities, and analyze the effectiveness of campaigns. Cision, which recently combined with Vocus, also represents the Visible Technologies, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 120,000 customers and maintains offices in Canada, England, France, Germany, Portugal, Sweden, Finland and China.
About Gorkana
Gorkana Group (gorkana.com) is a leading media information provider, offering PR and marketing professionals access to customized media intelligence. Our clients become part of our unique community. This connects them to everything from industry experts and latest news, insights and events, jobs and journalists, not to mention our own essential media intelligence services. It’s why 35,000 PRs rely on us every day and 100,000 journalists receive our alerts every day. Whether they’re launching a campaign, managing reputations or need around-the-clock response during a crisis, we can help clients keep up to speed, stay focused and be connected to experts. Gorkana provides the personal touch and assurance they need to make clear, informed decisions and drive their business forward.
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