ADKernel, a leading white-label ad serving platform developed to optimize media buys for publishers, networks and advertisers, is pleased to announce it will be exhibiting at the upcoming Ad:Tech NY 2014 conference. During the event, ADKernel is expected to announce a new partnership that will introduce its latest innovations in better contextual targeting for better customer engagement.
The two-day annual event, to be held in New York on November 5th and 6th, is expected to attract over 8,000 marketing and technology professionals from around the world, to showcase the most innovative opportunities in advertising technologies.
In anticipation of the event, ADKernel’s CEO and founder, Yevgen Peresvyetov observed: “The opportunity for new technologies and methodologies to create the next generation network around better context is very core to what ADKernel excels at.” During the show, ADKernel is expected to announce several important new initiatives, expanding the scope of its offerings, including: a new partnership for the first contextual engagement network, an innovative audience and ad coverage exchange to enable ad networks to maximize revenue, and new video ad optimization features.
ADKernel has been a leader in the advertising technology industry since its launch in 2010, with its one-of-a-kind customizable platform that allowed publishers and networks to scale in target markets with sophisticated white-label ad serving technologies. Since then, the ADKernel team has developed industry-leading capabilities in ROI analytics, revenue optimization, display and video advertising optimization with real-time bidding and mobile support, anti-fraud techniques, and audience quality control.
ADKernel's unique ability to deliver workable solutions to clients worldwide while delivering technological advances to the industry has led to its unparalleled success and adoption by leading networks such as Cubepile, Mobilda, and Ybrant Digital. The ADKernel solution has been proven to drive improved revenue and operational efficiency simultaneously for its customers worldwide.
ADKernel (adkernel.com) is a white-label advertising serving platform that offers fast, efficient and feature-rich online advertising solutions to publishers, advertisers, and networks. Thanks to the company's industry-leading role in providing enterprise-class solutions for pay-per-click, display and video, mobile and desktop markets, which help clients to achieve advanced traffic and revenue maximization, more and more companies are choosing ADKernel.
Judy Shapiro, Strategy & Business Partnership: judyshapiro[.]engagesimply.com