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Hearst Tower's 'Green Market Wednesdays' Return - cafe57 Chef Jayson Brown shares details about the Hearst Tower Green Market where it sources produce, taking employee requests and what we can expect to see at the season's first Market on Wednesday - Hearst.com
Hearst Tower's 'Green Market Wednesdays' Return

 

PRZOOM - /newswire/ - New York, NY, United States, 2014/06/04 - cafe57 Chef Jayson Brown shares details about the Hearst Tower Green Market where it sources produce, taking employee requests and what we can expect to see at the season's first Market on Wednesday - Hearst.com.

   
 
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When did Hearst Tower’s Green Market first originate?
Jayson Brown: We first started hosting the Hearst Green Market at the cafe57 entrance in June 2007, the spring after the building opened, and it’s been a big hit ever since!

Who at Hearst maintains the Green Market?
Hearst's Green Market (hearst.com) is an opportunity for Hearst to support local farms and promote healthy eating with seasonal fruits and vegetables.

Brown: cafe57 Receiver Shalifou Konate and I go to Union Square Market every Wednesday morning (in peak produce season) to select delicious and interesting product for the Green Market, and they bring the produce back to Hearst Tower for sale at lunch. cafe57 Marketing Manager Brad Bankos and our team of cashiers portion the produce for sale, and set up tables and signage. It’s a full team effort!

What types of produce is for sale at the Green Market? Are employee requests considered?
Brown: Seasonal items are high priority. We also take into account how well the produce travels we realize people have to transport their purchases home, so we try not to select anything overly delicate. Fruit is always very popular, and heirloom tomatoes and trendier items like kale move quickly. We always try to have some chef-driven items that the home cook might not buy on their own last season we had ramps for several weeks. Employee requests are always taken into consideration.

Where is Hearst Green Market produce sourced?
Brown: We purchase from Union Square Green Market, specifically farms from the Hudson Valley, Catskills, Southern New Jersey and Pennsylvania.

Why is having a Green Market important to Hearst?
cafe57 purchases produces from the Union Square Green Market, specifically farms from the Hudson Valley, Catskills, Southern New Jersey and Pennsylvania.

Brown: It’s an opportunity for Hearst to support local farms and promote healthy eating with seasonal fruits and vegetables.

What local produce will be in season when the Green Market opens Wednesday, June 4?
Brown: Most likely, we’ll be featuring New Jersey strawberries and blueberries, pears, sugar snap peas, English peas, ramps, spring onions, fava beans, carrots and beets. However, a few days of variant precipitation could always change availability.

Check out green markets in your area.

 
 
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Agency / Source: Hearst Communications, Inc.

 
 

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Hearst Tower's 'Green Market Wednesdays' Return

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Tower's 'Green Market | Hearst Communications Inc
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