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PRZOOM - /newswire/ -
London, Greater London, United Kingdom, 2014/02/11 - Garmin has re-signed a year-long advertising deal with global digital screen media provider, Amscreen, to promote a range of devices including their new Wellness range - Amscreen.eu.
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This deal with the UK’s largest digital outdoor screen network, now including the recently added Tesco network, ensures Garmin has a presence across 2500 sites reaching more than 30m adults each week. This UK wide reach will allow Garmin to segment the portfolio to help highlight their association target with key events such as The British Open and Isle of Wight Walking Festival.
2014 marks 25 years of innovation for Garmin, including a range of industry leading devices across multiple categories including marine, cycling and running. This year, Garmin are set to launch over 60 new products with a focus on both their automotive category as well as their Wellness range, which includes products such as the vívofit, set to launch in Spring 2014; a small wearable all-day activity monitor measuring steps, distance, calories burnt and intensity of exercise.
The 12-month deal with Amscreen (amscreen.eu) follows a sponsorship across 2013, which included traffic sponsorship as well as an array of tactical event support. Traffic updates are the most valued content on the Amscreen digital estate and Garmin will continue to sponsor this feed for the second year running. Garmin will also use the networks' UK wide reach to reinforce their association with key sporting events, whilst also providing valuable traffic data to motorists around these congested areas.
Simon Sugar, Amscreen CEO said,“We’re very proud to have Garmin sign up for a second year. We have some fantastic activity planned, including multiple pieces of event support activity as well as some innovative uses of our new technology, including our OptimEyes (facial detection) platform.”
Dawn Ramsay, UK General Manager of Garmin commented,“After 25 years of innovation, we continue to not only look for new innovations in terms of our product portfolio, but also in the way we reach our consumers across territories. Our active out-of-home audiences and range of new products in 2014 neatly fit Amscreen’s ability to capture and efficiently target these audiences across the UK.”
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swhitehead[.]amscreen.co.uk 
