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PRZOOM - /newswire/ -
Woodcliff Lake, NJ, United States, 2013/11/06 - New shopping portal lets small merchants compete with larger advertisers by leveling exposure playing field - TheUrbanShoppe.com.
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UrbanShoppe, a new online shopping mall is set to debut within weeks and promises to usher in a new era of advertising equality for small merchants. UrbanShoppe brings urban shoppers, small merchants and larger advertisers together. This is the first of its kind for this buying audience and these sellers.
UrbanShoppe is a portal to and from urban America. "We are so pleased to be a new economic bridge into and out of the minority community," notes Publisher Marla Currie. "Urban Shoppers get access to unique, often one-of-a-kind, skilled craftsman or artisan goods from vendors from their community, nationally even globally. Vendors get traffic from customers most likely to be their best prospects. It's a win-win all around" adds Currie.
UrbanShoppe will contain a mix of small and large advertisers in digital display ads of the same size and the same relative exposure levels. According to Currie, Our goal is to have at least 75% of the total advertising be from small merchants. A small merchant ad next to a large merchant's ad is an equally of exposure that until now has never existed. We're very happy about that fact."
"The Windows of urbanShoppe" will have hundreds of merchant windows in as many as 10 different "shops" selling thousands of products. Shops include everything from fashion to food and professional services. Merchant storefront windows are hyperlinked to the shop owner's own website. No ecommerce takes place on UrbanShoppe.
To populate the mall for its initial rollout, UrbanShoppe is offering Small Vendors 6 months free window space at no-cost. Pricing for small vendors will be drastically discounted to allow for their sustained ability to promote themselves in UrbanShoppe.
About UrbanShoppe
UrbanShoppe (theurbanshopper.com) is an online shopping destination where urban shoppers and small vendors meet. UrbanShoppe is sister site to TheUrbanShopper.com, the Shopping Lifestyle web magazine.
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Agency / Source: Targeted Advertising Group
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Contact: Marla Currie - TargetedAdGroup.com
201-497-8416  mcurrie[.]urbanshoppemall.com
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