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PRZOOM - /newswire/ -
Dubai, UAE, United Arab Emirates, 2013/10/08 - Company’s participation at ME region's largest seasonal theme park complements industry forecasts that UAE's fragrance market to grow by AED1.13 billion in 2017.
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The Treedom Group a leading luxury aromatic oud oil manufacturer and supplier to the global fragrance and perfume market that produces high-grade oud oil focusing on having the competitive advantage of controlling a value chain from seedling to end products, is set to showcase its latest line of ‘Dar al Oud’ fragrances, the company’s prestigious premium brand of products that have been made from 100 per cent oud oil, at this year’s run of Dubai’s Global Village, the largest seasonal cultural shopping and entertainment theme park in the Middle East region. Participating for the first time, the company will also be throwing the spotlight on its unique range of Oud Oils, Oud Perfume, Oud Mist Body Spray, Oud Perfume Balm and Oud Soap Bar, at its stall, booth No. 122, which will be located at the Thailand Pavilion. Treedom’s participation complements recent industry forecasts showing that the UAE’s fragrance market is expected to reach AED 1.13 billion over the next five years.
According to a recent report from Euromonitor International, a leading business research and intelligence firm, the country has demonstrated a continuing increase in consumption of fragrances. In fact, the report further predicts an increased per capita spending on fragrances reaching AED 128 per capita spend in 2017, which is 90 per cent more of the expected per capita spend in the US over the same period. In line with the forecast, Chief Executive Officer of the Treedom Group is confident that the Middle East region in general and the UAE in particular, will offer the company strategic opportunities. Maintaining a key presence at a regional consumer fair like Global Village will allow the company to utilise Dubai as a gateway and merchandising hub to access various kinds of customers and distributers from all over the region. The company has also revealed plans to set up a regional office in Dubai in order to be able to keep up with the demands of the local market.
“We are excited to be participating at this year’s edition of Dubai’s Global Village. Our presence will give us the strategic opportunity to leverage our latest ‘Dar al Oud’ products while at the same time meet new customers and discover what kind of scents they prefer,” Dr. Andrew Steel, CEO, the Treedom Group. “The UAE’s fragrance market is booming and vibrant, with analysts saying growth will be continuous over the next five years. One niche market that we are confident to capture is the demand for oud products from oils to its unique scent. Our products, particularly the ‘Dar al Oud’ line, have been produced utilising 100 per cent extracts from the valuable Agarwood trees, which come from our sustainably managed plantations in Thailand combined with the latest distillation technology according to our strict quality standards.”
Dubai's Global Village is open from October 5, 2013 and will run until March 1, 2014. Park organizers have already announced an amazing array of festivals, concerts, exhibitions and other fun filled activities for this year's edition of Global Village.
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