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PRZOOM - /newswire/ -
London, Greater London, United Kingdom, 2013/07/09 - Amscreen, Europe's largest digital place based media network, has announced the launch of its new platform, OptimEyes, which will further cement its position as the most accountable form of advertising in the digital screen media arena - Amscreen.co.uk.
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With the announcement of Amscreen's partnership with Quividi earlier this year that enabled the digital network to offer insightful face detection technology to advertisers, Amscreen has gone on to develop their new online campaign evaluation and optimisation platform called OptimEyes. As well as incorporating real-time audience insight, it will combine Amscreen's existing campaign evaluation data to provide the most in depth, transparent measurement platform in the Outdoor industry.
The data delivered by the OptimEyes RTI (Real Time Insight) platform includes live reach statistics broken down by gender, age, date, time and location. This means advertisers and agencies will be able to review their campaign performance throughout the display period and optimise this to guarantee maximum exposure to the relevant audience.
With a network of over 6,000 digital screens and a weekly audience of over 50 million, the launch of OptimEyes will see Amscreen further solidify its offering for brands with the most insight-led advertising in the industry. It also represents another big step for the DOOH sector, aligning it more closely with the online advertising industry's real-time campaign optimisation model.
Amscreen CEO Simon Sugar said,"It is time for a step-change in advertising brands deserve to know not just an estimation of how many eyeballs are viewing their adverts, but who they are too. Through the creation of our new platform, OptimEyes, advertisers will have instant access to all of this information, meaning we can deliver the type of insight that only online has previously been able to achieve."
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Agency / Source: Amscreen
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Contact: Steve Whitehead - Amscreen.co.uk
+44(0)12 0466 4361  swhitehead[.]amscreen.co.uk
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