PRZOOM - /newswire/ - Geneva, Switzerland, 2012/11/27 - LADOIRE Genève, the anti-conformist luxury watch maker, creator of the first movement ever made based on micro ball bearing introduces its unique time pieces to the Hong Kong market - Ladoire.ch.

LADOIRE Genève proudly introduces its daring and cutting edge watch collections to the Hong Kong market.

The LADOIRE fearlessly innovative collections are challenging the archetypal luxury fashion watch trend. The hand-crafted range of distinctive LADOIRE watches are designed to be worn by the sophisticated free man, who personifies a non-conventional lifestyle and way of thinking.

On friday 30th of november, LADOIRE (ladoire.ch) has invited 20 Hong Kong private guests to attend a dinner organized in partnership with the magazine THE WATCH. This will be a great chance for the VIP guests to have a talk with Lionel LADOIRE the creator of the brand to discover this anti-conformist vision of watchmaking.

The concept of Ladoire timepiece's complication is revolutionary: entirely set on micro ball bearings, the movement has no hands, besides the off-center hand for the GMT. The indication of Hours, Minutes, Seconds is made by three revolving discs, mounted on ceramic ball bearings without lubricant.

It's an unconventional approach of watchmaking breaking the rules and code of old fashion style Luxury, respecting the most rigorous criteria of the traditional helvetic craftsman's knowhow at the same time. A beautiful paradox, a piece of art integrating precious watch making in an era of unrestrained technological progress, vision and design.

Very Limited editions, cutting edge technology combined with ground-breaking design that resembles no other existing timepiece, Lionel ladoire is going to rock Hong Kong. The baseline “Rock your time!” and the innovative quality label “Helvet Mecanic” are going to shake the wealthy island of China. It will also be the opportunity for LADOIRE to officialise its representative presence in Hong-Kong. Cedric Signori, Director of Operations China for Ladoire Genève will take care of introducing those uniques timepieces to a niche of very special people on the chinese market that are not followers but outsiders with an innovative approach of lifestyle, business and vision of the future.

Agency / Source: LADOIRE Genève

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