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nFluence Media, a Seattle and London leader in consumer driven preference technology, today announce a UK wide promotion that will run through two of the leading network providers via nFluence’s dealBoard app, which will offer prizes based on the user’s interests. It is the first time a promotion has delivered different results based on an anonymous profile (nFluence call this an Advertar) that the consumer has created using nFluence’s patent pending technology. Consumers play a 30 second game about the brands they use and thereby build an accurate Advertar of their own interests. In this promotion the systems can predict a user’s interest in football (as well as 550 other interests) with 85% accuracy. Football fans can win team shirts while others can win £50 Amazon vouchers, depending on dealBoard’s predictions. The promotion will run until the end of the Euro 2012 tournament.
“This is exactly the kind of collaboration that highlights the power of dealBoard’s underlying technology”, said Henry Lawson, nFluence CEO. “By offering tailored promotions based on our Advertar user driven preference technology, we’re showing the way forward for powerful marketing campaigns that consumers can control.” He continued,“We have already seen a very positive reaction, with dealBoard scoring a top 15 in the lifestyle category. With 57% of users downloading the app entering to win I think we have proven that if content is relevant to their interests they react much more positively.”
The nFluence team is offering dealBoard as a first demonstration use of the brand sorter technology to help deliver relevant marketing messages to the right people before rolling out partnerships with mobile carriers, shopping malls and other platforms later this year.
About nFluence Media
Headquartered in Seattle, Washington and London, England, nFluence Media (nfluence.com) is a marketing technology startup that is focused on making marketing work better from a consumer’s point of view. Their patent-pending brand sorter technology allows consumers to create anonymous interest graphs, or “advertars,” for more relevant targeting of deals, offers, ads and messages. Mobile carriers, broadcasters, retailers and media owners can radically enhance the responses to their assets with massively reduced intrusion on uninterested consumers. Founded by Henry Lawson, CEO and Brian Roundtree, CTO, in 2010, nFluence Media puts power back into consumers’ hands when it comes to controlling their digital presence. nFluence Media is venture-backed and launched their first mobile app, dealBoard, in March 2012. Henry Lawson previously spent 20 years running marketing technology companies including Interep and Donovan Data Systems, now MediaOcean. Brian Roundtree is a successful serial entrepreneur, having previously founded SNAPin Software, which sold to Nuance Communications for $224M in 2008. Together, they are focused on delivering messages to those who are interested, when they want it.
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