PRZOOM - /newswire/ - Kingston-upon-Thames, Surrey, United Kingdom, 2012/06/25 - Calling for participants for survey into the use of performance dashboards in the UK marketplace - Acume.co.uk.

Acume, a marketing-savvy IT consultancy that delivers business intelligence and data management solutions, has launched an online survey to collect information about the use of performance dashboards in the UK marketplace.

One of the main aims of the survey is to assess level of maturity in the marketplace in terms of the use of performance dashboards. The results of the survey will be presented in a white paper and can be used to benchmark organisations and to provide insight into current trends. A free copy of the final report will be available to survey participants. Survey participants' anonymity will be protected and data submitted will only be used in aggregated form so that no individual respondent will be able to be identified. In addition Acume will not contact participants for sales and marketing purposes as a consequence of filling out the survey.

Luca Colombi, Owner at Acume, states "Performance dashboards are rapidly rising in popularity as the presentation layer for business intelligence. The key objective of performance dashboards is to translate your information into your own actionable insight. They measure the performance of your organisation's strategy, as well as that of your tactical activities. It is the bespoke nature and instantly actionable quality that distinguishes performance dashboards from the more generic, pre-packaged dashboards that tend to measure historic facts but provide little or no insight to influence future decisions."

About Acume

Acume (acume.co.uk) blend marketing and technology know-how to deliver effective business intelligence solutions.Their expertise ranges from Information Quality programmes, Business Intelligence and Data Warehouse implementation to marketing-oriented applications like Customer/Marketing Databases and Campaign Management solutions.

They have many years in developing consumer-oriented solutions and loyalty systems for medium and large organisations, with practical knowledge in all stages of a programme, from planning and assessments, to strategy and design, implementation and support.

Agency / Source: Acume Consulting Ltd

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