PRZOOM - /newswire/ - Hoboken, NJ, United States, 2012/05/30 - Copa Airlines, subsidiary of Copa Holdings, S.A. [NYSE: CPA], announced it will partner with Frommer’s® Unlimited to provide destination content on its copa.com website in Spanish, English and Portuguese - Copa.com / Wiley.com. NYSE: JWa, JWb

Frommer’s® Unlimited, the business-to-business division of Frommer’s®, a branded imprint of Wiley, has entered into a three-year licensing arrangement with Copa Airlines, one of the leading airlines in Latin America, to provide search-engine-optimized destination guides. Customized to Copa’s brand, the guides will feature points of interest for Copa’s 63 destinations in 29 countries in Latin America, the Caribbean and the U.S.*, including accommodations, attractions, dining, nightlife and shopping. Content, which will include travel tips, will be updated frequently to ensure it remains current.

“The Frommer’s partnership contributes to our goal of continuous enhancement of the customer travel experience,” said Joe Mohan, VP of Commercial and Planning for Copa Airlines. “The destination guides include the most current, detailed information and search tools that will facilitate the trip-planning process for our customers, whether they are traveling for business or pleasure.”

Frommer’s will build and host nearly 3,000 pages on copa.com, which will incorporate Copa’s booking engine and weather widget. All local-language versions (Spanish, English and Portuguese) will incorporate Copa’s branding guidelines to ensure a seamless navigation experience for Copa Airlines web customers.

“This is a powerful partnership of leading, trusted brands in the Americas,” said Craig Schickler, Director of E-Business Development at Wiley. “Frommer’s Unlimited excels at providing turnkey content and technology solutions to the travel industry and we’re excited to offer Frommer’s expert travel advice to serve Copa Airlines’ customers in multiple languages."

The enhanced content will allow Copa.com to provide the same information as online ticket agents offer their customers, helping copa.com reach its objective of becoming the leading travel website in Latin America.

About Copa Holdings, S.A.
Copa Airlines and Copa Airlines Colombia, subsidiaries of Copa Holdings (copa.com), are leading Latin American providers of passenger and cargo services. The airlines provide service to 59 destinations in 28 countries in North, Central and South America and the Caribbean, operating one of the youngest and most modern fleets in the industry, consisting of 74 aircraft: 48 Boeing Next Generation 737s and 26 Embraer-190s. From the U.S., Copa Airlines currently offers nonstop service to Panama from Miami, New York City (JFK), Los Angeles, Washington, D.C. (Dulles), Orlando and Chicago (O’Hare). Copa Airlines will join Star Alliance in April 2012.

About Frommer's Unlimited
For over 50 years, Frommer's travel guides have been the trusted choice to help travelers explore destinations the way the locals do. Frommer’s Unlimited enables businesses to create high-value propositions for their customers by leveraging Frommer’s travel expertise, rich content resources and technical capabilities.

Products and services provided by Frommer’s Unlimited include global destination and events content, private label Websites, mobile applications and custom publishing. Whether your customers are venturing close to home or across the globe, whether your budget is limited or limitless, Frommer’s Unlimited delivers the most candid and reliable travel and event information, anywhere and anytime. Frommer’s is a registered trademark of Arthur Frommer. Frommer’s is a branded imprint of Wiley.

Agency / Source: Wiley-Blackwell

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