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PRZOOM - /newswire/ -
Arlington, VA, United States, 2012/05/18 - 2ergo Group plc (AIM: RGO, "2ergo" or "the Group"), the mobile solutions company, has today announced agreements with six major EPoS manufacturers and distributors in support of podifi™, its recently launched contactless mobile technology.
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Following extensive testing, the Group now holds formal partnerships with Casio Electronics, YCR (UK distributor for Sam4S and Samsung EPOS), ICR Touch, Geller, Uniwell and Sharp Electronics, collectively representing a significant portion of the UK market, accounting for over 500,000 EPoS installations in the UK.
Until now, a key challenge that has prevented the mass adoption of mobile couponing, mobile loyalty and mobile payments within the retail sector, has been the redemption of the offer at the cash till or point of sale. Existing technologies have tended to be expensive, requiring a significant upfront investment in handset upgrades and cumbersome EPoS integration. By contrast, podifi™ is a simple "plug and play" mobile solution, which allows fast, contactless transactions to be executed simply by tapping any smartphone on a small, low-cost pod attached to the cash till.
The podifi™ mobile marketing platform is a simple self-service web tool which empowers merchants to create, launch and manage mobile coupon based offers, deals or loyalty programmes within minutes. podifi™ gives merchants complete control over their campaigns, whilst also providing extensive analytics of all of their customers' transactions over the pod.
podifi™ makes use of standard technology already used in smartphones, requires no additional handset chip and is fully integrated with the vast majority of EPoS systems in use today. This means that mobile coupons and vouchers can be redeemed, mobile loyalty cards can be swiped and mobile payments transacted at the point of sale, without the intervention of sales staff in store. A simple interface ensures rapid integration with existing applications. Furthermore the podifi™ pod is not limited by the number of different promotions it accepts, allowing merchants the freedom to accept and reconcile coupons from third parties as well as their own offers.
As a result of the agreements announced today, the technology has now been endorsed by the majority of the UK's major EPoS manufacturers and distributors, prior to its full commercial roll-out.
Neale Graham, CEO of 2ergo, said: "Partnering with leading EPoS manufacturers and distributors is a key element of our roll out strategy, and we are delighted with the support we have received to date in endorsing this technology.
"Whilst podifi™ is extremely simple to implement, partnering with EPoS industry leaders means that retailers can be sure that it is fully compatible with their existing systems. We firmly believe that podifi™ is the missing piece in the point of sale voucher, coupon and contactless mobile payment world. Following months of extensive testing and collaboration, that view has now been validated by EPoS leaders and professionals. We are now ready to execute our aggressive rollout strategy".
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