Agency / Source: Ventana Public Relations

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

TreeHouse Interactive Announces Significant Growth of its B2C User Base - VNMETR51512 – Business-to-Consumer Portion of TreeHouse Interactive™ Base jumps due to integration with Salesforce Sales Cloud Opportunity Object and eCommerce Solutions
TreeHouse Interactive Announces Significant Growth of its B2C User Base

 

PRZOOM - /newswire/ - Salt Lake City, UT, United States, 2012/05/15 - VNMETR51512 – Business-to-Consumer Portion of TreeHouse Interactive™ Base jumps due to integration with Salesforce Sales Cloud Opportunity Object and eCommerce Solutions.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering E-commerce Solutions Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

TreeHouse Interactive™, the technology leader in on-demand marketing automation and partner relationship management (PRM) solutions, today announced significant growth of its business-to-consumer (B2C) user base for the company's marketing automation solution, Marketing View. B2C Marketing View users now represent nearly one-third of TreeHouse's marketing automation customer base.

Marketing View's integration with the Salesforce Sales Cloud opportunity object—and the added ability to target prospective customers based on products purchased—has been a major factor in B2C customer growth. In addition, the product's enhanced eCommerce solution integration for companies not using a CRM system in the sales process is attractive to B2C users.

“We’ve seen a significant uptick in B2C customers,” said Erich Flynn, CEO, TreeHouse Interactive. “Tight economic times have forced eCommerce reliant companies to become smarter about their marketing and specifically about how they use nurturing communication to increase customer lifetime value (CLV). We have worked with several B2C companies—many of which do business differently—to build the technology backbone necessary for increasing customer revenue.”

The Salesforce Sales Cloud opportunity object integration was announced earlier this year at the Online Marketing Summit in San Diego, California. It allows for sophisticated nurturing and marketing automation using values from opportunity object fields such as sales stage, vertical market or product purchased. This enables B2C companies to create intelligent customer service, up-sell and cross-sell communication based on prospective customer behavior.

“We have very discerning buyers who expect top tier service and communication,” said Paul Leary, president, Blackbird Vineyards. “Marketing View supports our vision to gain new clients and enhance the brand experience for existing clients in the Bespoke Collection with a marketing automation platform that is fully integrated into our Salesforce CRM environment."

In a similar fashion, Marketing View now has expanded integration capabilities with eCommerce solutions. The integration enables companies to record details of a purchase from the shopping cart and trigger offers based on purchase data to increase revenue. Type of data captured includes items such as exact products purchased, dollar amount spent, number of purchases within a specific period, purchase ROI by email campaign, and more.

“We wanted to really go above and beyond what others in the paintball industry were doing with their marketing,” said Tim Coulter, sales and marketing director, TECHT Paintball. “We’re already seeing results from the integration of our shopping cart with Marketing View. We’re not just creating product-based offers that are generating revenue, but gathering critical data that will be used for more informed development of products, nurturing, promotions and communication to our customers."

New Salesforce Sales Cloud and eCommerce integrations are generally available now. Contact TreeHouse Interactive at 801.576.8428 or sales[.]treehousei.com for details.

Tweet This: #eCommerce companies enhance #onlinebrand experience and increase revenue with @TreeHousei's #marketingautomation solution

Resource Library: For more information about marketing automation, visit the TreeHouse Interactive Resource Library.

About TreeHouse Interactive

TreeHouse Interactive (treehousei.com) delivers enterprise-class hosted solutions to marketers and partner program managers. The company provides both marketing automation and partner relationship management (PRM) solutions that accelerate company performance. TreeHouse supports organizations ranging from start-ups to Global 1000 companies.

TreeHouse Interactive, Marketing View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering E-commerce Solutions Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: Ventana Public Relations

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
E-commerce Solutions articles,
CATCH Visitors via Your Competitors Announcements!


TreeHouse Interactive Announces Significant Growth of its B2C User Base

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Denise Nelson - VentanaPR.com 
925-837-6277 dnelson[.]theventanagroup.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Ventana Public Relations securities in any jurisdiction including any other companies listed or named in this release.

E-commerce Solutions via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Press Releases From Ventana Public Relations / Company Profile


Read E-commerce Solutions Most Recent Related Press Releases:

Aptean Named A ‘Major Player’ in 4 IDC MarketScape Reports
Aptean Expands Dealer Management System Footprint through Acquisition of TRASER
Aptean Adds Intelligent Process Automation Capabilities through Acquisition of Germany Based JobRouter which Was Backed by Main Capital Partners
ZAGENO Recognized with Frost & Sullivan’s 2024 Global Customer Value Leadership Award for Transforming the Lab Supply Procurement Experience
Leading French Accessible Luxury Fashion Group SMCP Chooses Openbravo to Reinforce its Premium Shopping Experience
G+D and Gr4vy Partner to Accelerate Unique Payment Experiences in eCommerce
Visionet Systems Recognized as Winner of 2022 Microsoft Dynamics 365 Commerce Partner of the Year
Visionet Launches the Mobile Restaurant Accelerator in Partnership with Salesforce and Mad Mobile to Revolutionize the Restaurant Dine-in Experience
Visionet Systems Recognized as A Finalist of 2021 Microsoft Dynamics 365 Commerce Partner of the Year
Revlon Selects SAP Software to Drive E-Commerce Acceleration

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
.



PREMIUM Members


Visit  BizJobs.com

Visit  JobsWare.com

Visit  Limelon Advertising, Co.







 
  ©2005-2025 PRZOOM - Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today