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PRZOOM - /newswire/ -
Spray Tanning, MA, United States, 2012/03/20 - Aviva Labs, Inc., a global professional sunless tanning products manufacturer, is proud to announce the launch of ATLAS™ Tan Instant Competition Bronzer for Elite Bodybuilder & Fitness Models - AvivaLabs.com.
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The bronzer is designed to enhance the muscles of bodybuilders and fitness models for competitions. ATLAS™ Tan is oil-free and alcohol-free. Its non-drying formula isn’t sticky and doesn’t clog pores.
“ATLAS™ Tan’s proprietary, deep rich mahogany color has been carefully tuned for bright stage lights. Plus, as always, our focus on health means it has no unhealthy ingredients or overpowering smells that other competition bronzers have. Sunless tanning professionals simply spray it on the client as dark as desired for the ultimate performance color,” explains Aviva Labs’ CEO and founder, Mitch Bloom.
Aviva Labs recommends that spray tan professionals use Aviva Inspires 14% DHA sunless solution 1 to 2 days before a competition to give their client an initial tan. ATLAS™ Tan should be applied on the day of the event and may be reapplied as desired. The bronzer will darken the tan with each application.
Aviva Labs’ National Sales Director Brian Petersen is pleased with initial feedback on the product. “These performers have worked hard and our ATLAS™ Tan makes sure the judges see that. The ATLAS™ Tan bronzer delivers optimal muscle definition when they are up onstage. We have already received rave reviews on our Aviva Labs facebook page from spray tan professionals who cater to bodybuilders and fitness models. The before and after pictures they posted are just fantastic.”
About Aviva Labs, Inc.
Aviva Labs, Inc. (avivalabs.com) started in 2003 as a spinoff of a successful biotech company, and the first 3 employees had 2 medical degrees and a science degree between them. Aviva Labs recognized the lack of health-focused sunless tanning, and thus created the world’s mildest, hypoallergenic sunless tanning products that are oil-free, fragrance-free, alcohol-free and erythrulose-free made with Eco-Cert certified DHA (dihydroxyacetone).
The staff at Aviva Labs has extensive education and experience in the beauty, biochemistry, health, and esthetics fields. They offer an on-site and online sunless tanning academy dedicated to teaching beauty professionals not only proper technique but business-building and marketing to insure the profitability of their sunless tanning services.
Aviva Labs’ products have been selected for use at the Sundance Film Festival, the Emmy Awards, the Academy Awards, and won Skin, Inc. Magazine's Best of the Best award two years in a row. From its production facility in Boston's suburbs, Aviva Labs distributes their products to over 110 countries worldwide.
For PR contact and sales inquiries please contact Shannon Moynihan at 888-692-8482.
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smoynihan[.]avivalabs.com 
