PRZOOM - /newswire/ - Singapore, Singapore, 2012/03/14 - After almost a year in development Calibre Business Consultancy (CBC) a subsidiary of WJ International Consultancy Consortium unveiled the first ever mobile ready business directory InSingapore.mobi on March 1.

Dr Watson Goh, CBC’s owner, has been working behind the scenes with programmers since June of last year to bring Singapore, the newest innovation in website technology to help local businesses capitalize on the emerging growth smart phone Internet users.

In a poll conducted last year by the Pew Internet and American Life Project it was shown that 38% of all US cell phone users access the Internet via their cell phones daily. Facebook recently reported that of their now 500 million users almost one-third of the posts to the social network are coming from mobile phones. "When you think about it there are three things everyone carries with them when they leave their homes now, their wallet or pocket book, keys to their car and their cell phone" said Mr. Roberts,"you see it everywhere you go now - people constantly staying connected by either text messaging or smart phone web browsing."

"It's been our goal since day one of this project to offer local area businesses a mobile ready listing that a smart phone Internet user can at the click of a button dial the business directly and also to get exact driving directions to their place of business" said a CBC staff member. "Less than 1% of all websites online today are mobile ready, with this mobile ready business directory we are bridging that gap here in this area."

Smart phones are readily available to everyone now that most of the major cell providers are offering them as incentives for service subscriptions and plan upgrades. According to a CNN Tech Christmas wish list survey for 2010 smart phones came in at #3 with the Apple iPad being the number one request from last year's Christmas wish list.

"CBC has been providing marketing and promotion consultation since 2011 on ways for small businesses to promote themselves with non-traditional outside-the-box strategies." said Dr Watson Goh,"We've recognized for over two years the growing trend of mobile phone and Internet usage here in Singapore, but the cost of marketing through this new medium up until now was just out of reach of most small businesses."

CBC Mobile Media business directory (insingapore.mobi) will provide a complete mobile ready business listing that will help local businesses to be more readily found by today's mobile Internet users. While most businesses may not have mobile ready websites they can now be found in this growing market of smart phone owners looking for quick and easy access to information on products and services through the CBC.mobi website come Mar 2012.

Calibre Business Consultancy (CBC) was founded in 2011 on the principal of helping local small businesses to promote their businesses in the most cost efficient means possible. Unlike traditional consulting and marketing companies CBC prides ourselves on "thinking outside of the box" to provide unique ways of helping businesses brand themselves and ultimately gain a loyal customer base.

Agency / Source: CALIBRE Business Consultancy Pte Ltd

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