PRZOOM - /newswire/ - Arlington, VA, United States, 2012/02/27 - Retailers are increasingly looking to engage customers on a multi-channel basis, with mobile coupons and vouchers being increasingly used to generate footfall and build customer loyalty - 2ergo.com.

However, one of the key challenges that has prevented the mass adoption of retail mobile solutions has been closing the loop at the point of sale by enabling mobile coupons to be easily redeemed, mobile loyalty cards to be swiped and mobile payments to be transacted. Up until now there has been no ubiquitous solution, some small vertical solutions have been trialled and launched but they tended to be cumbersome, creating a negative user experience, and expensive, requiring significant upfront investment in handset upgrades and difficult EPOS integration.

podifi has been created specifically to solve this problem. We believe it is a real game changer. It overcomes all of these problems in one easy to deploy solution, enabling retailers of all sizes to conduct mobile couponing campaigns with ease. It delivers today what NFC has been promising for years and will continue to deliver the same user experience when and if NFC compliant handsets are rolled out on a large scale.

About 2ergo

2ergo (2ergo.com) is the international mobile business and marketing solutions company helping organisations such as Vodafone Hutchison Australia, Automotive Holdings Group, Fox Sports, Proctor & Gamble & many more, to increase sales, mobilise business processes, reduce costs and enhance customer acquisition, relationships & loyalty.

Agency / Source: 2ergo Americas | Eagle Eye Solutions Ltd

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