PRZOOM - /newswire/ - New York, NY, United States, 2012/02/23 - Rakuten LinkShare announced today that it has changed its logo from “LinkShare, a Rakuten Company” to “Rakuten LinkShare” - LinkShare.com.

The move reflects the strategy of LinkShare’s parent company, Rakuten, to increase awareness of the Rakuten brand around the world as a leader in internet services including e-commerce and online marketing.

The updated logo also signifies the importance of performance marketing within Rakuten as a key strategy for driving results for its clients. The company continues to enhance the LinkShare platform, which has consistently achieved record-breaking network sales since being acquired. Same store sales in the LinkShare network in the U.S. increased 34% year-over-year in 2011 alone.

“The new Rakuten LinkShare logo marks an important milestone in the evolution of the LinkShare brand,” said Yaz Iida, president and CEO of LinkShare. “As Rakuten expands its global presence, the LinkShare platform will continue to drive results and create new opportunities for advertisers and publishers through increased market reach and additional services.”

Acquired by Rakuten in 2005, Rakuten LinkShare was recently ranked the #1 Affiliate Marketing Network according to an annual survey of more than 5,000 online advertisers, publishers and agencies.

In 2011, Rakuten LinkShare signed several hundred new advertisers and thousands of new publishers to its network throughout the US, Canada, UK, and Japan. In addition to full-service and self-service affiliate marketing solutions, Rakuten LinkShare also offers search marketing and multi-channel lead generation services.

About LinkShare Corporation
LinkShare Corporation (linkshare.com) provides e-commerce businesses with a vast, high quality pay per action marketing network, along with expert consultative services and patented technology. LinkShare's cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo.

About Rakuten
Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).

Media Contact:
Kathy Keating, Blanc & Otus
P: 617-451-7355 - E: kkeating[.]blancandotus.com.

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Agency / Source: LinkShare Corporation

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