PRZOOM - /newswire/ -
Delhi, New Delhi, India, 2006/10/27 - Promoted by renowned sport athletes and pro wrestlers, energy drinks are appearing almost everywhere in US. You’ll see people guzzle them in office cubicles, youth soccer matches, and even school..
Chock full of caffeine and sugar, the energy drinks make up for 6% of the nonalcoholic beverage industry including soft drinks that’s up 75% since 2005. However with the growing consumer demand and increasing profit margins, it’s likely to exceed US$10 Billion by 2010.
Promoted by renowned sport athletes and pro wrestlers, these drinks are appearing everywhere from office cubicles to youth soccer matches. At school, they are guzzled by teens. About 130 energy drinks are available in US, says Mr. Craven of BevNET.
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According to the report, “The US is the 4th largest producer of wine across the globe. It’s a highly fragmented industry and there’s a constant demand, particularly, for branded wine with regular flavor. The carbonated drinks market is saturated leading to fierce competition level. Such condition has led to greater emphasis on diversification in to sub sectors such as functional and dietetic drinks and juices.”
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