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Pomi Brand Tomatoes Goes Big with Television - Pomě USA announced its marketing plans for the fourth quarter 2011. For the first time, the company is launching a television campaign, supporting its growth in major markets in the East coast - ThinkCannon.com
Pomi Brand Tomatoes Goes Big with Television

 

PRZOOM - /newswire/ - New York, NY, United States, 2011/10/13 - Pomě USA announced its marketing plans for the fourth quarter 2011. For the first time, the company is launching a television campaign, supporting its growth in major markets in the East coast - ThinkCannon.com.

   
 
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The Pomi campaign follows on their highly successful online and digital campaign. With a growing response from consumers as well as retail partners, the television campaign will augment the growing digital efforts.

The television programming includes a series of five 30 seconds spots that will air in the following areas:

• Bangor (ME)
• Boston (MA)
• Jacksonville (FL)
• Manhattan, Queens - S. Brooklyn (NY)
• Miami (FL)
• NY Tristate (NY)
• Orlando (FL)
• Philadelphia (PA)
• Tampa (FL)

The television campaign responds to the needs of upscale consumers who appreciate, and love to cook with, premium-quality ingredients.

The TV campaign will run for a month, on channels that include BRAVO, TNT, E!, LIFE, A&E and play on prime time, popular shows. This campaign will reach approximately twenty three million [23,000, 000] consumers that match Pomi’s core demographics.

Pomě is the only brand that creates excitement with its products first and, its marketing programs second. In a low-interest commodity market segment, Pomi has done an outstanding job branding the category of the premium tomatoes imported from Italy and promoting use in an exciting and creative way.

"We are seriously committed in growing the Pomě line with premium-quality Italian products and “premium-quality” creative branding programs" said Mr. Cristiano Villani, President and CEO Pomě USA. The television schedule will augment Pomi’s current efforts online and in print.

 
 
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Agency / Source: Think Cannon, LLC

 
 

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Pomi Brand Tomatoes Goes Big with Television

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Contact: Jeff Cannon - ThinkCannon.com 
212-993-6464 jferrara[.]thinkcannon.com
 
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