The Frost & Sullivan 2011 Turkey Competitive Strategy Leadership Award in Defence is conferred on Havelsan. The company’s ability to manage uncertainty, its technological depth, willingness to cooperate and competitive pricing policies have underpinned its success.
“Havelsan’s major target geographies cover the Middle East, North Africa and former USSR countries in central Asia where states occasionally face political restraints, legal restrictions, sanctions and quotas from U.S. and European states in their procurement processes,” notes Frost & Sullivan Research Analyst Koray Özkal. “Unlike its competitors, Havelsan has proactively engaged with governments and end-users in these markets, backed by its strong regional presence across 11 global offices.”
The company’s competitive strategy is based on adding value to the whole business environment - from the end-user to other participants in the competition, from average citizen to government. Within this concept, Havelsan has formed a business ecosystem that has at its centre, cooperation, rather than competition, with foreign, domestic, global and local companies.
The company’s contract with ATLAS GmbH, MOU with RHEINMETALL, teaming agreement with RAYTHEON and strategic cooperation protocol with ROKETSAN are indicative of this strategic focus.
Havelsan’s synergistic relationship with the Turkish armed forces has not only fuelled its ability to understand the latter’s needs but has also underlined the company’s already strong presence in the country. At the same time, in line with its strategy to enhance its focus on the international market, Havelsan has prioritised marketing activities in the Gulf States and the Far East – areas which coincide with the Turkish government’s foreign relations objectives.
As a result, Havelsan's backlog has increased continuously over the years reaching US $ 1,082 million in 2010. At the end of 2010, Havelsan widened its customer portfolio to include military and civil public sectors, both in domestic and foreign markets.
“Havelsan is the only company that offers its electronic warfare test and training range to three air forces namely Turkish, South Korean and Pakistani Air Forces,” adds Özkal. “In 2010, foreign projects accounted for 32 per cent of Havelsan’s backlog.”
The company is building a strong competitive brand in the Information Technologies (IT), simulation and training systems and C4I systems segments of the market. Its extensive, high quality portfolio and unique pricing policy – ‘American Technology at Turkish Price’ – has only served to further strengthen its competitive ability.
The Frost & Sullivan Competitive Strategy Leadership Award is presented to the company that has excelled in leveraging of competitive intelligence, executing a competitive strategy and competitive brand positioning (brand strength and unique market position). The company is also lauded for its impact on market share and customer satisfaction/value.
Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
HAVELSAN (havelsan.com.tr) is a software and system company presents global solutions in Defence and IT sectors. HAVELSAN has improved its expertise in the fields of C4ISR, Naval Combat Systems, Air Defense Systems, Management Information Systems, Simulation and Training Systems, Homeland Security Systems and Energy Management Systems. Cost effective integrated systems are designed and developed to turn data into information and information into powerful tools for users, decision-makers by implementing its capabilities in system integration, software development and expertise in functional requirements, software/system development methodologies.
CMMI Level-3 certification process at HAVELSAN, conducted by covering all organizational units and including the largest scale defence projects in Turkey, has been recently completed with the official approval of SEI.
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