PRZOOM - /newswire/ -
Pune, Maharashtra, India, 2011/10/10 - For a year now, Pudumjee Hygiene with its flagship brand – Greenlime has been taking the Social Media space by storm, with its cleanliness and hygiene propaganda - PudumjeeHygiene.com.
And what’s more, it’s been gratifyingly successful too! Thousands of fans flock to their Facebook page looking forward to the next tip or solution to their hygiene problems. Judging by the fact that most people spend their time online - mainly on Social Media platforms like Facebook, Twitter, and YouTube - their drive to push the message has been a pioneering step in the right direction.
Along with myriad hygiene products, Greenlime educates its audience on how a blind eye on hygiene can affect their health and the health of others. In fact, the Greenlime page on Facebook (facebook.com/greenlime.india) has a very interesting take on giving out tips. It employs the services of their fictional superhero, Mr. Greenlime, who stands for hygiene and advocates the use to necessary products required to maintain a healthy atmosphere and environment whether it’s your home, workplace or even in transit.
On the other hand, is his arch-nemesis, Mr Infection who opposes Mr. Greenlime in every way possible and showcases how people around the world are hampering the hygienic environment. In fact, as his Facebook profile will tell you, the fact that Mr Infection has studied at “University of Communicable Diseases” just highlights the hilariousness and innovativeness of the approach they have taken.
The Greenlime page on Facebook also runs regular contests that create a buzz among fans and drive them to participate and share their views and opinions on how to lead a hygienic lifestyle. The winners are rewarded with environmental friendly hygiene hampers that inspire most to help Greenlime’s fight against infection and commitment to the environment.
Greenlime has amplified its hygiene propaganda in an immense way on Twitter too. It highlights their advice and tips in a short message and sends it spiralling through the Twitter domain. Thus it has a firm grip on the reach and community it has set. Greenlime has a weekly newsletter called The Greensite that is shared with all the followers on Twitter and sources content about hygiene from a variety of people on Twitter. This helps a larger audience become more aware of the cause that Greenlime has been fighting for.
Their armory is full of hand sanitizers, which are one of the popular emerging products in India, and are meant for universal use in every environment. The paper napkin and toilet roll products are also catching up in India as a lifestyle product. Along with quality paper tissues and kitchen rolls Greenlime covers kitchen hygiene. Add to it, it’s wet wipes products are perfect for the humid climate in India, and you have all round protection against everything!
In fact, another pioneering step they have taken is their online shopping portal - greenlimezone.com – which is dedicated to selling hygiene products at a discounted price to its customers. All these products, be it tissue products, facial tissues, paper tissues and even economy tissues are all 100% eco-friendly