PRZOOM - /newswire/ -
Houston, TX, United States, 2011/10/05 - FindThatStyle has just released a community-driven websites that aims to connect users with fashion found from their favorite television shows - FindThatStyle.com.
Building upon the success of their initial release earlier this year, the team at Findthatstyle is now making preparations for the launch of a new and improved website built around a full-fledged community application.
Findthatstyle has considerably enhanced its website experience through the introduction of new user capabilities. Users can now stay updated on site additions by following their favorite shows, brands, and celebrities. These favorites will then display on users’ updated and highly customizable profile pages, allowing users to share their fashion interests with the Findthatstyle community.
The site has also adopted a new organizational structure in which users can directly navigate to their favorite show, brand, or celebrity to shop specific fashion finds within a particular category. Or, for a more general shopping experience, users can easily browse through the site’s entire inventory of fashion items.
The impetus behind these site improvements stemmed from the steady growth and demands of the Findthatstyle community. User growth has quadrupled since the site’s launch in January, while the Findthatstyle team itself has expanded from 8 to 30+ members within the last six months.
Aside from meeting the demands of a growing user base, the new site also fosters brand connections. Brand adoption and discovery plays an integral part in this latest release and has already caught the attention of existing brands and designers. Even if a brand is not featured on a show, the brand may still submit its own items that are similar to those featured - thus allowing all brands and designers a cost-effective way to promote their name among the masses.
Celebrities are also starting to take notice of the large number of users interested in their fashion. Such celebrity adoption, on top of the site’s progressive changes, promises to cultivate a synthesis between the user base and the fashion industry, while also building the Findthatstyle brand.
Findthatstyle was founded in 2010 by Kevin Whitley, Nick Palacios, and Kenneth Rutland. Each have held positions as key developers for a leading fortune 500 company.
Findthatstyle (findthatstyle.com) is a leader in fashion retail Internet database technologies, and employs approximately 31 people. Recognized as an industry leader, Findthatstyle allows users to search for what is hot across 100 plus television shows and tailors the site to each user. Founded in 2010, the company is based in Houston, Texas, and is privately held.