World-leading research company, TNS has announced the appointment of Mark Kingsbury as Global Head of Marketing Sciences. Mark leaves his role at IPSOS to take up this new position from January 2012.
In this new role, Mark will be responsible for building on TNS’s existing technical analytics capabilities, developing solutions that address clients’ critical business challenges.
“I am delighted that Mark is joining us in this key role,” said Matthew Froggatt, Chief Development Officer, TNS. He continued,“Mark will be responsible for ensuring we define, develop and deliver best practice approaches to identify the precise answers to our clients’ questions – applying sophisticated thinking to build simple solutions.”
Mark started his career with Research International, joining the company as a Graduate Trainee in 1989. As well as leading a number of large client relationships and managing the development of a range of brand and marketing strategy tools, he was responsible for Research International's Marketing Science Centre and then the UK Business & Technology Division. Mark is currently Managing Director of UK Marketing Specialism at IPSOS.
"I love marketing science’s ability to pull out and structure the key elements of marketing questions and to provide very concrete solutions that clearly drive decisions and growth,” said Mark Kingsbury. He continues,“I am hugely excited to be joining the TNS team and to have the opportunity to work with the outstanding experts that the business has around the world."
TNS (tnsglobal.com) advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.
Kantar (kantar.com) is one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.