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Koncept Analytics Publishes New Report on Global Outdoor Advertising Market - 2011 Edition - The report analyzes the global outdoor advertising market with focus on countries like US, Europe, UK, Australia, Russia and India. Outdoor advertising market is quite fragmented. The competition prevailing in the outdoor market has been included
Koncept Analytics Publishes New Report on Global Outdoor Advertising Market - 2011 Edition

 

PRZOOM - /newswire/ - Delhi, New Delhi, India, 2011/09/30 - The report analyzes the global outdoor advertising market with focus on countries like US, Europe, UK, Australia, Russia and India. Outdoor advertising market is quite fragmented. The competition prevailing in the outdoor market has been included.

   
 
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Advertising has become an important part of the contemporary life in industrialized society due to the role it plays in the economy. In comparison to other media, outdoor advertising has a strong effect on consumers. The outdoor advertising can be segmented into four main categories: billboards, Street furniture, transit advertising, and alternative media. Advertisers find outdoor advertising as a lucrative medium to interact with their potential customers. Outdoor advertising market has outperformed in the areas where footfall is high and the potential audience is high in comparison to indoor mediums. Billboards dominate the outdoor market. The growth of the outdoor advertising market has been further fuelled up by benefits provided by digital outdoor advertising.

Global outdoor advertising revenue has been significantly increasing over the years and is expected to increase even further. The US has been the fastest growing economy in out-of-home advertisement market. The outdoor advertising penetration rate in most of the countries is high. With people spending more time outside their homes as a result of changing lifestyle along with increase in the number of buildings, shopping malls, bus lines, subways have provided enough opportunity to advertisers to utilize the space available for advertising.

Digital outdoor advertising also occupies significant share of the total outdoor market due to the benefits like technological improvements and increased visibility. Telecom sector has the highest return in global outdoor market. However, advertisement expenditure on television still beats the expenditure incurred on outdoor advertisement globally. Results of outdoor advertisement have shown that it increases the time taken by a person to forget the message. Increasing urbanization and digitalization are the main drivers of the market.

The report broadly includes the following:

List of Charts
Major Media Advertising Expenditure- by Region (2010)
Outdoor Advertising - Segments
Global Outdoor Advertising Revenue (2001-2010E)
Global Outdoor Advertising Market (2010)
Global Outdoor Advertising Penetration (% of total ad market) - (2010E)
Digital Outdoor Advertising Market (2001-2013E)
Global Out-of-Home Advertising Revenue- by Segment (2011E)
Global Ad Spend %- by Medium (2010)
Global Return of Investment of Outdoor Advertising (2010)
Outdoor Sales ROI –by Sector (2010)
CPM Comparison of Major Media (2010)
US Advertising Revenue- by Segments (2009)
Expenditure on US Outdoor Advertisement (2001-2010)
US Expenditure on Advertisement-By Segment (2010)
Segment of US Outdoor Advertisement Revenue (2010)
Outdoor as % of Total Advertising (2010)
Out-of-Home Penetration of Top 200 Advertisers (2010)
German Outdoor Advertisement Market (2010E-2015E)
German GDP Growth v/s Outdoor Advertising Growth (2000-2012E)
UK Outdoor Revenue (2000-2010)
UK Digital Outdoor Revenue (2003-2010)
UK Digital Outdoor Revenue- By Segments (2010)
UK Outdoor Advertising Revenue Split-By Segments (2005-2010)
Total No. of UK Sites (2001-2010)
Number of Passenger Cars in UK (2001-2009)
Australian Outdoor Industry Revenue (2002-2010)
Outdoor Net Revenue- By Category (2008-2010)
Advertisement Expenditure in Russia- By Media Segments (1Q2010)
Advertisement Expenditure in Russia-By Media Segments (1Q2011)
Outdoor Advertising Expenditure- By Industry (1Q2010)
Outdoor Advertising Expenditure- By Industry (1Q2011)
Revenue of Outdoor industry (2007-2015E)
Contribution to Out-of-Home Industry- by Sectors (2010)
Segmental Revenue of Out-of-Home Industry-by Category (2010)
Retention Percentage (2010)
Global Message Decay Rate (2010)
Worldwide Increasing Urban Population (2005-2010)
Global GDP (2003-2013E)
Major Players of Outdoor Advertising (2010)
Revenue of JC Decaux (2007-2010)
Revenue of JC Decaux- By Segments (2010)
Revenue of CCO (2006-2010)
Revenue of CCO- by Geographical Segmentation (2010)
Revenue of Stroer (2005-2010)
Revenue breakdown of Stroer- by Business Segments (2010)
Net Revenue of Lamar (2006-2010)
Global Outdoor Advertising Revenue (2007-2015E)

List of Tables
Top 10 Ad Markets
Outdoor Advertising Expenditures
Outdoor Advertising Expenditure
Top 20 US Outdoor Advertising Brands (2010)
List of Top 20 Advertisers Groups/ Advertisers in Out-of-Home (2010)
List of Top 20 Advertising Categories in Out-Of-Home (2010)
Comparison of 15 Largest Outdoor Advertising Groups (2010)
Dependent & Independent Variables (2003– 2010)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output.

Founded in 2005, Koncept Analytics (konceptanalytics.com) works with the clients in developing an understanding of the various industries – segments and sub-segments, companies, competitors and suppliers.

 
 
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Koncept Analytics Publishes New Report on Global Outdoor Advertising Market - 2011 Edition

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