NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, today announced the launch of NAVTEQ Destination Maps for 48 major shopping malls throughout Singapore. The coverage includes malls along Singapore’s iconic shopping belts from Marina Bay, Bugis Street, Chinatown, North Bridge Road, Orchard Road, to the suburbs like Woodlands and Tampines. Destination Maps enhance the indoor navigation experience by providing content data that can enable development of applications dedicated to an interior space.
Known for offering stretches of world-class shopping malls, Singapore offers a wide array of shopping choices to enthrall even the most seasoned of shoppers. Larger establishments like Vivo City even have roof top sky park or an amphitheatre, besides its broad selection of retail stores. With Destination Maps, applications can now extend their value beyond streets and sidewalks into the complex interior of these malls.
Destination Maps includes a meta-tag data structure that enables search to be associated not just with POI (e.g., a department store) but with specific sub-information (e.g., perfume) within those categories. An application using Destination Maps could be developed to help users retrieve a list of stores providing similar services they are shopping for, and then drill down to specific product type like organic food or hair care. Directions to the selected shop could also be shown with intuitive visual display. This is made possible by a three-dimensional data model paired with pedestrian-specific attributes unique to interior requirements like stairs and elevators as well as recognizing different floor levels (called Z-levels) that are essential for applications to "understand" movement between floors once inside a venue.
NAVTEQ's own research indicates that consumers are ready for this experience. 80% of Singapore consumers feel that an interior mapping functionality would allow them to be more comfortable when travelling in unfamiliar places, while 77% of the respondents felt such an application would allow them to get around more efficiently.
"Singapore has been a choice destination for holiday or MICE events in Asia," said Anette Juellund Auyang, vice president of product management, APAC, NAVTEQ. "The proliferation of interior navigation applications will assist thousands of new travelers in exploring exciting interior venues in Singapore. As future indoor positioning technologies mature, NAVTEQ Destination Maps will support even more interactive applications like finding friends in the shopping center, or how crowded a restaurant is in real-time."
NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world. NAVTEQ supplies precise, comprehensive location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 5,700 employees located in 216 offices in 53 countries.
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NAVTEQ and NAVTEQ Destination Maps are trademarks in the U.S. and other countries. All rights reserved.