The Internet has made it convenient to pitch the media directly; however, most people need help learning how to approach the media effectively. Lisa Elia, CEO and founder of the Los Angeles-based firm, Lisa Elia Public Relations, is holding her second Meet the Media Day, where she will gather 300 entrepreneurs, 12 members of the media and special guest speakers for an information-packed day. It takes place from 8:30 am. to 5:30 pm. on Saturday, October 15, at the Fairmont Miramar, located at 101 Wilshire Boulevard, Santa Monica, California.
At this event, attendees will have the rare opportunity to hear directly from TV and radio producers and magazine, newspaper and web writers and editors, what they like, dislike and seek when being pitched. Elia, who has spent more than 20 years as a publicist, has secured placements for clients with The Oprah Winfrey Show, CNN, USA Today, Time, Redbook, and hundreds of other outlets, will share her step-by-step plan for getting media attention and the newest PR strategies. She will bring volunteers on stage and conduct impromptu media training and coaching sessions and answer questions from the stage. Special guests will cover what’s new in social media, mindset and other vital information entrepreneurs need to succeed. Each attendee will receive a booklet containing specific PR tips, questionnaires and information prepared by Elia and her team.
To view clips from last year’s event, visit mediadayla.com/.
The expert media panelists at this year’s Meet the Media Day include:
• Frank Baker, Assistant Bureau Chief, Associated Press (LA Bureau);
• Nancie Clare, Editor of LA, the Los Angeles Times Magazine;
• Danielle Datu, Associate Editor for the Style Network's website, mystyle.com;
• Mandalit del Barco, Assignment Correspondent, NPR (National Public Radio);
• Nicole Dorsey-Straff, Contributing Editor to Organic Spa Magazine and Contributor to Parents, Shape and Ladies' Home Journal;
• Stephanie Drachkovitch, Executive Vice President of 44 Blue Productions;
• Lisa Garr, Creator and Host of The Aware Show on KPFK;
• Steven Gregory, Reporter, Clear Channel Worldwide and KFI-AM;
• Shelley Levitt, Managing Editor of The Style Glossy and Contributor to MORE, WebMD, Weight Watchers Magazine, Daily Glow and CBS Watch Magazine;
• Peg Moline, Editor-in-Chief, Natural Health and Fit Pregnancy;
• Nicole Prentice, Producer, Good Day LA on FOX TV;
• Sari Tuschman, Editor-in-Chief, Los Angeles Confidential.
“With more people doing their own publicity outreach than ever before, the need for understanding the media and how to pitch them properly is greater than ever. I’ll be providing a lot of information on pitching, how to be great in an interview, and other tips that will help people get into action quickly.” Elia, provides a few tips here, on mistakes to avoid when pitching the media:
1. “Me, me, me. Your press materials are too ‘me-centric.’ Try to incorporate current events, trends and statistics and your press kit becomes something of much greater value to the media.
2. All sales, no substance. Your press release shouldn’t read like an ad. It should contain correct grammar and punctuation, and be written in journalistic style. Your best bet is to study the AP Stylebook.
3. Calling to ‘check in’ or make sure the journalist/producer received your press release. Members of the media are under tremendous deadlines, so think twice before calling. They’ll call you if they’re interested. If you feel you must call, offer new and exciting information.”
If you want greater visibility and a free ticket to Meet the Media Day, you can become a table host and fill your table of 10 to receive your free ticket, free valet parking, a sign at your table bearing your logo and name, and the opportunity to have your gift certificate or product included in the gift bags for the media panel and one raffle winner. Table hosts who want to join Elia on stage for coaching or media training get first consideration. Anyone who purchases tickets by September 19 will receive free valet parking ($16 value) and have their name entered into a drawing to win 1 of 10 spots in a live ½-day media training session with Elia in November (a $500 value).
Tickets to Meet the Media Day are $195, including all discussions, panels, and meals. A continental breakfast and delicious lunch are provided. 5% of ticket purchases will be donated to the YWCA Santa Monica/Westside for their empowering and commendable work with women and girls, including girls who have come through the foster system.
To purchase tickets or to become a table host, visit mediadayla.com or call.