To help marketers on their mission to increase conversions and drive revenue, SilverpopTM, the only provider of a scalable, integrated email marketing and marketing automation platform, announced today the launch of its Agent ROI Digital Marketing Tour. The series of half-day events will provide marketers with key insights to Reach Out and Influence by delivering to customers and prospects the content they want to consume, when they want to consume it and via the channels they prefer.
The Digital Marketing Tour will be led by Silverpop thought leaders, industry analysts and subject matter experts, including representatives from Sirius Decisions and Adobe, provider of the Adobe Online Marketing Suite, powered by Omniture. With an overarching theme of driving more revenue by being everywhere your customers are-all the time, among the specific topics addressed will be Getting Social and Watching it Pay Off, Tracking Behaviors and Reporting Results, and Developing Content that Converts.
"The way marketers reach their customers and prospects is evolving," said Bryan Brown, director of product strategy for Silverpop and also the leader of the Digital Marketing Tour. "Successful marketers know they need to go where their customers are, and today that means being in several places at the same time, multiple times every day. Our Digital Marketing Tour will provide them with the tools they need to embrace these necessary changes and ultimately accelerate revenue growth."
The roadshow series kicks off on Sept. 15 at the Boston Marriott Cambridge. In addition to the Boston event, the tour's schedule includes the following stops:
• Chicago: September 29
• San Francisco: October 18
• Los Angeles: October 20
• New York: November 8
• Atlanta: November 30
• Dallas: December 6
Silverpop (silverpop.com) is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe.