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Dragoman Expands its Small Group Adventures Portfolio with Imaginative Traveller Brand - Dragoman Overseas Travel Ltd is pleased to announce an expansion of its adventure travel offering with the acquisition of Imaginative Traveller, allowing customers to choose between two distinct travel styles as they explore the world
Dragoman Expands its Small Group Adventures Portfolio with Imaginative Traveller Brand

 

PRZOOM - /newswire/ - Ipswich, Suffolk, United Kingdom, 2011/09/07 - Dragoman Overseas Travel Ltd is pleased to announce an expansion of its adventure travel offering with the acquisition of Imaginative Traveller, allowing customers to choose between two distinct travel styles as they explore the world.

   
 
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From 1 October 2011 the small group adventure specialist Imaginative Traveller will be integrated within the Dragoman portfolio, allowing customers to choose between two distinct travel styles as they explore the world.

The two products will operate side by side under the Dragoman Overseas Travel Ltd umbrella, with both brands retaining their individual websites and identity.

Charlie Hopkinson, MD of Dragoman Overseas Travel Ltd, said: “Whilst our truck-based Overland Tours are well-established, the integration of the Imaginative Traveller brand within the Dragoman family will allow us to develop our small group adventure holiday offering further. We know from customer feedback that there is a growing demand for both types of travel and are therefore delighted that we will now be able to provide an increased variety of exceptional tours catering for all holiday styles.

“We are keen to retain the brand values, destinational expertise and emphasis on affordable adventures that has kept Imaginative Traveller customers loyal for the past 20 years and are confident that the product will complement our existing adventure holidays well.”

The incorporation of the incoming brand’s tailor-made capability will also boost Dragoman’s private travel offering, introduced in June 2011. The increased range of holiday styles will allow the adventure specialist to provide a greater range of personalised itineraries for individuals, couples, families and special interest groups and will sit alongside the current range of private truck chartered trips in purpose-built Mercedes Benz trucks.

The 2012 Dragoman Overland Tour brochure will be released on 1 November and the Imaginative Traveller Small Group Adventure brochure is scheduled for launch in December.

About Dragoman

For 30 years, Dragoman (Dragoman.co.uk) has pioneered a style of adventure travel which allows its passengers to get up close and personal to the people and places it visits. Dragoman celebrates its 30th anniversary this year.

 
 
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Dragoman Expands its Small Group Adventures Portfolio with Imaginative Traveller Brand

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Contact: Rebecca Scrase - Dragoman.co.uk 
+44(0)79 8597 3973 rebecca[.]dragoman.co.uk
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Dragoman securities in any jurisdiction including any other companies listed or named in this release.

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