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Microsoft and Future Create Interactive Magazine - Future, the special-interest media group, has partnered with Microsoft and UM London to create an interactive edition of Xbox 360: The Official Xbox Magazine - OXM.co.uk / Futurenet.co.uk
Microsoft and Future Create Interactive Magazine

 

PRZOOM - /newswire/ - Bath, Banes, United Kingdom, 2011/09/01 - Future, the special-interest media group, has partnered with Microsoft and UM London to create an interactive edition of Xbox 360: The Official Xbox Magazine - OXM.co.uk / Futurenet.co.uk. LSE: FUTR

   
 
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Issue 77, on sale 2nd September, offers innovative, unrivalled access to the year’s biggest blockbuster game, the hotly anticipated Gears of War 3.

Scattered throughout the magazine are seven digital watermarks, marked with the instantly recognisable Gears of War ‘Cog Tag’, which can be scanned using the Digital Space app for smartphones.

Each digital watermark leads the reader to one of seven different Gears of War 3 videos, including an exclusive interview with the developer Epic Games.

Jon Hicks, Editor of Xbox 360: The Official Xbox Magazine says: “Gears of War 3 is a hugely important release for us and our readers. Using this technology we can show them new game footage straight from the pages of the magazine, and give them direct access to the developer.”

This innovative use of mobile technology engages gamers, involving them in the campaign leading up to Gears of War 3’s release on 20th September.

It further bolsters Future’s burgeoning reputation as a digital publisher, with an award-winning portfolio of websites, over 100 digital editions of its magazines and huge growth in video content.

Simon Maxwell, Group Publisher of Future’s Games portfolio, says: “We love working with UM London as they constantly challenge us to come up with the most imaginative, engaging and exciting solutions for their clients.

“There is a real collaborative approach between the creative and planning teams from UM London and Future. This approach has enabled us to create truly unique executions which ensure their clients’ campaigns stand out from the crowd.”
Adds Stephen McGill, Director of Xbox and Entertainment for Microsoft’s Retail Sales and Marketing Division, UK:

“This is a great fit for Xbox 360 and demonstrates another innovative way to engage with gamers in our campaign towards the launch of the biggest console exclusive of 2011.”

Rory Behrman, Ideation Director at UM London, says: “With the Gears of War 3 activity, Future have once again underlined why they are a valued partner in delivering engagement and entertainment to our core gaming audience for Xbox.

“With this and the upcoming Forza 4 treat in next month’s issue of Xbox 360: The Official Xbox Magazine, they have pushed the boundaries for consumer interaction and have delivered stellar communication solutions for our client”.

Issue 77 of Xbox 360: The Official Xbox Magazine hits newsstands on Friday 2nd September priced at £5.99. For more information visit oxm.co.uk.

About Xbox 360: The Official Magazine
Launched in 2001, Xbox 360: The Official Magazine is the UK’s biggest-selling games magazine and the only games media brand available in print, online and on Xbox Live. Offering unrivalled industry access and award-winning writing, it’s available on newsstands every month, on Inside Xbox every week, and daily on oxm.co.uk/.

About Future
Future (futureplc.com) is a leader in the field of digital publishing and was named Consumer Digital Publisher of the Year at the annual Association of Online Publishers Awards – becoming the first magazine publisher to win the Award. Future also won the Grand Prix Award at the event in June. Its web and mobile sites deliver 160 million page impressions every month to over 25 million unique users*. Future delivers more than 100 digital editions and bespoke apps through the rapidly growing iPad platform and is developing product for new tablet devices coming on stream. Digital now accounts for a third of all Future’s commercial revenues. And its development of video on demand and apps is rightly regarded as market leading. Technology brand T3 is leading the way on iPad, becoming one of the top grossing apps in the UK and one of the very few five star apps in the world. The Future digital portfolio includes award winning and hugely respected brands including: techradar.com, cyclingnews.com, gamesradar.com, computerandvideogames.com, musicradar.com and bikeradar.com/.

*Source: comScore Digital Analytix, June 2011

 
 
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Agency / Source: Future Publishing Limited

 
 

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Microsoft and Future Create Interactive Magazine

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Contact: Steve Wright - Futurenet.co.uk 
+44(0)12 2582 2803 steve.wright[.]futurenet.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Future Publishing Limited securities in any jurisdiction including any other companies listed or named in this release.

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