Free press releases distribution network?

More news: Software
Agency / Source: Ventana Public Relations

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



TreeHouse Interactive Raises Bar In Marketing Automation - Unique new capabilities added to marketing view enable companies to more successfully generate and nurture sales leads based on combined company level behaviors
TreeHouse Interactive Raises Bar In Marketing Automation

 

PRZOOM - /newswire/ - Salt Lake City, UT, United States, 2011/08/31 - Unique new capabilities added to marketing view enable companies to more successfully generate and nurture sales leads based on combined company level behaviors.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

TreeHouse Interactive™, the technology leader in on-demand marketing automation and partner relationship management (PRM), today announced new functionality for its Marketing View™ marketing automation product. The new capabilities enable marketers to gather behavioral information at a company level to more effectively generate leads within those organizations. This is a distinct departure from typical marketing automation, which focuses on individual behavior for data collection and targeting. Marketing View now gives marketers the broader picture of company level interest in products or services offered and enables them to score, purchase, target and nurture leads based on that information. TreeHouse Interactive will demonstrate the enhancements to Marketing View at Dreamforce 2011 in San Francisco, August 30th through September 2nd in booth #219.

While tracking, scoring and targeting leads based on individual behavior has been a staple of most high-end marketing automation systems, achieving this on a company level has been difficult, if not impossible. The new functionality in Marketing View is designed for companies who sell business-to-business, and rely on databases where tracking by individual behavior is limited to revealing only a partial profile of interest. Now marketers can effectively target within the context of a business entity, where there are often multiple contributors to a buying decision.

“Individual scoring has some definite limitations," said Nadra Ghaddar, marketing programs manager, Sailpoint. "We need to see which companies are interested in us, be sure we have the right contacts at those companies, and then turn around and target based on both individual and anonymous data that can be attributed to the company. It’s a better way of marketing and we’re excited that TreeHouse Interactive is making it possible with Marketing View.”

Company-Based Behavioral Tracking, Scoring, Targeting and Nurturing
Marketing View automatically tracks company and individual behaviors that roll up into a single business profile. While it tracks information such as anonymous website visits with associated page views, and attributes them to companies either inside or outside the marketing database, it also accumulates individual behaviors for all contacts within the database and reports it by company. Marketing View can now generate a Who’s Climbing Up? report that exposes corporate domains with the highest degree of engagement, and enables both targeting and nurturing of those companies as a whole. For businesses outside the marketing database, Marketing View links to external programs such as Jigsaw™ and LinkedIn™ to suggest contacts for purchase or download.

New Marketing View behavioral tracking, scoring, targeting and nurturing is included in the following areas:
• Email Opens
• Email Link Clicks
• Form Submissions (website forms, campaign landing pages, etc.)
• Content Downloads
• Purchase Events (ecommerce related)
• Purchase Dollars (ecommerce related)
• Website Page Visits.

“There is no other marketing automation solution that combines the power of Marketing View in such an easy-to-use package,” said Erich Flynn, CEO, TreeHouse Interactive. “Most marketing automation users don’t leverage the majority of the technology they already have because it is too difficult to implement and use. The beauty of Marketing View's new ground-breaking functionality is that with one click, marketers can see which companies are most engaged with their website and marketing programs, and with another click they can download that list and distribute it to sales.”

TreeHouse at DreamForce 2011 - Special Promotion
To see the enhancements to Marketing View in action, visit booth #219 at Dreamforce 2011 in San Francisco, August 30th through September 2nd. For a limited time, TreeHouse Interactive is offering Dreamforce attendees a free trial of Marketing View for up to 90 days with payment of setup fees. Speak with TreeHouse Interactive for details.

Tweet This: [.]TreeHouseInteractive Gives Marketers Organizational-level Behavioral Profiles for more Effective #DemandGen

Resource Library: For more information about marketing automation and partner relationship management, visit the TreeHouse Interactive Resource Library.

About TreeHouse Interactive

TreeHouse Interactive (treehousei.com) delivers enterprise-class hosted solutions to marketers and partner program managers. These include marketing automation and partner relationship management (PRM) solutions that accelerate company performance. The TreeHouse client base includes organizations ranging from start-ups to Global 1000 companies.

TreeHouse Interactive, Marketing View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: Ventana Public Relations

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


TreeHouse Interactive Raises Bar In Marketing Automation

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Denise Nelson - VentanaPR.com 
925-837-6277 denise.nelson[.]ventanapr.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Ventana Public Relations securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From Ventana Public Relations / Company Profile


Read Software Most Recent Related Press Releases:

LDiscovery Completes Acquisition of Kroll Ontrack
SYSPRO Opens a New Office in Nairobi, Kenya
Rocket Servergraph Professional Now Supports IBM i
JDA Solutions Selected by Coca-Cola FEMSA Mexico to Support its Innovative Supply Chain
CommutAir Leverages The Weather Company, an IBM Business, to Harness the Power of Big Data from the Tarmac
Leading Independent Research Firm Cites TIBCO as a Strong Performer in Insight Platform Report
Saba Named a Leader in Learning and Performance Management
Infor Recognized as Top Retail Software Provider in 2016 RIS News LeaderBoard
IBM Debuts Blockchain Ecosystem to Help Accelerate Growth of Networks on Hyperledger Fabric
Permanent TSB to Improve Contact Centre Performance and Compliance with Noble Systems Composer Real-Time Speech Analytics

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  Triggr & Bloom

Visit  JobsWare.com

Visit  La Bella Bakery Artisan Bakery Arizona







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today