Forbes Arabia, the Dubai-based Arabic edition of the world-renowned business magazine Forbes, will unveil its first-ever listing of the Top 40 Arab Brands in its forthcoming November issue scheduled to hit the newsstands the second week of October.
Arab companies that cater to markets throughout 19 Arab countries were eligible for the list. To identify the Top 40 Arab Brands, Forbes Arabia factored in customer perception, and how well companies adapt their brand to a changing market environment.
“With competition heating up in Arab countries, brands have become an effective way for a company to distinguish itself from competitors in terms of image and product offerings,” said Sulaiman al-Hattlan, Editor-in-Chief of Forbes Arabia. “The key question for those building Arab brands is how to think globally and act locally.”
“The first of its kind, the Forbes Arabia Top 40 Arab Brands list looks at companies that have created strong brands not only in Arab countries, but that are also gaining recognition worldwide,” explains Al- Hattlan.
An exclusive online survey was conducted for Forbes Arabia by U.K. market research firm YouGov that drew on consumers from Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, the Palestinian Territories, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, the United Arab Emirates, and Yemen.
The Forbes Arabia research team ranked each brand by giving points to how well customers recognized, and trusted each Arab brand, and how well companies adapted their brand to a changing market environment to service their customers.
Al Jazeera ranks number one in Forbes Arabia’s Top 40 Arab Brands list, followed by Emirates and Almarai. Overall, companies from eight countries made the final cut. Represented industries include media, airline, retailing, real estate development, leisure, food and beverages, and cosmetics.
Forbes Arabia Top 40 Arab Brands
RANK BRAND SECTOR COUNTRY
1 Al Jazeera Media Qatar
2 Emirates Airline & Hotels UAE
3 Almarai Dairy Products KSA
4 Al Arabiya Media UAE
5 Afia Food KSA
6 Americana Food Kuwait
7 Burj Al Arab Hospitality UAE
8 Fine Paper Products Jordon
9 Jarir Bookstore Retailing KSA
10 Emaar Real estate UAE
11 Qatar Airways Airline Qatar
12 Gulf Air Airline Bahrain
13 Aramex Express delivery UAE
14 LBC Media Lebanon
15 Patchi Food Lebanon
16 Rotana Media KSA
17 Future Television Media Lebanon
18 Etihad Airways Airline UAE
19 Kudu Restaurants KSA
20 Rotana Hotels Hospitality UAE
21 Gandour Food Lebanon
22 Thuraya Telecommunication UAE
23 Ajmal Perfumes UAE
24 Al-Islami Food UAE
25 Kassatly Chtaura Food and Beverages Lebanon
26 Gulfa Bottled Water UAE
27 Air Arabia Airline UAE
28 Wataniya Telecom Telecommunication Kuwait
29 Mikyajy Cosmetics UAE
30 Nakheel Real estate UAE
31 Mecca Cola Beverages UAE
32 Milco Food and Beverages UAE
33 Melody Media Egypt
34 Al-Tazaj Food and Beverages Restaurants KSA
35 Fayrouz Beverages Egypt
36 Splash Retailing UAE
37 Jashanmal Retailing Bahrain
38 Two Apples Tobacco Egypt
39 Al Rawabi Food and Beverages UAE
40 Orascom Construction Industries Construction Egypt